Yvette Jaskiewicz

Senior Director of Project Management, Integrated Production, and Marketing Operations with 15+ years of experience leading multi-million-dollar, multi-channel campaigns across media, marketing, and entertainment. Proven track record driving end-to-end campaign governance, physical video/photo production, and operational innovation for Fortune 500 companies, global sports and entertainment brands, and major non-profits. Expert in multi-million-dollar budget management, cross-functional team leadership, and scaling workflows from pre-sale through campaign delivery.

Senior Director, Integrated Production at Day One Agency (2026-05 – 2026-09)

• Multi-Campaign & Cross-Functional Leadership: Served as Lead Integrated Producer across a 10-workstream Fortune 500 retail account, providing overarching portfolio leadership while directly owning execution for 7 core projects spanning multi-million-dollar tentpole campaigns, creator content, and smaller scale video and design assets.
• Client Governance & Review Innovation: Primary production client lead, driving deliverables communications, publishing workflows, and live reviews that eliminated slow email threads to accelerate weekly feedback and approvals.
• Portfolio Tracking & Resource Optimization: Built a centralized master deliverables system to govern active account workflows, developing detailed workback schedules and leading weekly resourcing meetings to align team leads and enforce deadlines.
• Legal Compliance & Risk Mitigation: Conducted production feasibility assessments during creative development and partnered with Business Affairs to ensure full legal, usage, and rights clearance prior to sharing assets with clients.

Senior Director, Project Management at ATTN: (2025-03 – 2026-02)

• Departmental Leadership & Resourcing: Oversaw the Project Management department and led a multi-level team of project managers as a key member of company leadership, optimizing team capacity and coverage across all active agency client accounts.
• Operational Strategy & Systems Integration: Drove process innovation and tool optimization, achieving a ~50% reduction in time management through an Asana and Smartsheet integration that elevated cross-functional collaboration and asset tracking.
• Financial Oversight & Proposal Development: Built and managed $10M+ proposals, budgets, and timelines, partnering closely with Production, Creative, Casting, Legal, and Finance to inform costs and direct monthly financial reporting.
• Flagship Account & Campaign Direction: Oversaw campaign execution across ATTN:'s largest account (DHCS), directing hundreds of always-on social deliverables and multi-million-dollar tentpoles consistently within budget and timeline constraints.

Director, Project Management at ATTN: (2023-02 – 2025-02)

• End-to-End Scoping & Campaign Planning: Scoped production requirements, schedules, and budgets for new business proposals and active campaigns, establishing clear deliverable roadmaps from pre-sale to launch.
• Interdisciplinary Execution & Client Campaigns: Collaborated with discipline leads to direct complex, multi-channel campaigns for marquee accounts, including Chevrolet, Gates Foundation, Uber, CBS (Survivor), and Paramount Pictures (Bob Marley: One Love).
• Team Supervision & Scope Governance: Managed a team of project managers across concurrent productions, providing hands-on support to resolve scope creep, mitigate risks, solve operational bottlenecks, and ensure seamless lifecycle delivery.
• Cross-Functional Retrospectives & Continuous Improvement: Synthesized post mortem learnings from department project leads into quarterly decks, presenting key operational themes to department and executive leadership to drive continuous improvement.

Senior Project Manager at ATTN: (2022-02 – 2023-01)

• Pre-Sale & Post Sale Lifecycle Strategy: Worked alongside Sales, Creative, and Production teams to support pitch packages for potential clients, including adidas and WNBA, building robust timelines based on scope, deliverables, and budgets.
• Onboarding & Talent Enablement: Developed onboarding workflows for new project managers, ensuring seamless team transitions and enabling new hires to manage active projects independently.
• Concurrent Workstream & Deliverable Tracking: Served as lead project manager on 4+ concurrent projects, tracking hundreds of deliverables across multiple client accounts.
• Process Standardization & Adoption: Supported the development and rollout of standardized agency processes, conducting hands-on training across cross-functional departments to drive execution standards and operational efficiency.

Senior Project Manager at DDB (2021-01 – 2022-02)

• Multi-Channel Delivery & Execution: Served as primary Senior PM on the U.S. Army account’s Brand Campaign and U.S. Army Reserve (USAR) workstreams, managing deliverables across broadcast, social, digital, OOH, and print.
• Integrated Agency Team & Discipline Collaboration: Partnered across Team DDB IAT agencies, coordinating transcreation, localization, media, social, and PR workstreams for unified campaign delivery.
• Project Lifecycle & Risk Management: Built robust internal and client-facing timelines with stage gates and risk mitigation points, tracking project scope, deliverables, and resourcing needs for accurate forecasting.
• Financial Reporting & Billing Administration: Developed, analyzed, and presented monthly financial reports to clients across active workstreams while auditing vendor invoices and billing hours.

Marketing Project Manager at Choose Chicago (2017-11 – 2020-12)

• Enterprise Tool Adoption & Training: Designed and facilitated a custom Workfront classroom-style training program across internal teams and stakeholders, standardizing project management workflows and driving organization-wide tool adoption.
• Global Campaign & Award-Winning Execution: Directed the end-to-end execution of the "Welcome Home" global marketing launch, winning the Illinois Excellence in Tourism Award for Best Tourism Marketing Campaign.
• On-site Production & Logistics Planning: Led annual multi-location marketing shoots in partnership with the Chicago Department of Aviation, managing complex site logistics, multi-disciplinary crews, and cross-channel deliverable schedules.
• Workflow Management & Marketing Operations: Directed project lifecycles from intake to completion, managing resourcing and budgets for citywide tourism initiatives like Chicago Restaurant Week and the company's website redesign.

Bachelor of Science in Journalism and Mass Communication, minor in Women’s Studies – University of Colorado at Boulder