Zach Guy

Results-driven marketing leader and project manager with 10+ years of experience leading B2B and consumer campaigns, go-to-market strategy, and cross-functional execution. Skilled in content development, stakeholder alignment, and full-funnel campaign management across digital, web, and print. Known for delivering high-impact results through clear strategy, creative leadership, and data-informed decision making. Certified Scrum Master.

CORE COMPETENCIES

• Marketing Strategy & Brand Positioning
• B2B & Consumer Go-to-Market Execution

Campaign Leadership & Performance Optimization

• Cross-Functional Team Leadership
• Content Strategy & Creative Oversight
• Digital Marketing, Web & Social Media
• CRM, Automation & Funnel Management
• Budget Ownership & Forecasting
• Executive Communication & Stakeholder Reporting
• Agency & Vendor Management

PROFESSIONAL EXPERIENCE

The C2 Group — Grand Rapids, MI

2024 – 2025

• Led cross-functional marketing and development projects for enterprise websites and applications, aligning internal and external teams to deliver on-time, on-budget solutions.
• Partnered with stakeholders to define strategy, scope, and messaging for B2B campaigns across digital channels.
• Delivered status reporting and post-launch analytics insights to executive leadership.

The Image Shoppe — Grand Rapids, MI

2019 – 2024

• Directed integrated marketing campaigns for regional and national clients, managing messaging, creative, paid media, and organic strategy.
• Owned brand development and go-to-market plans for emerging B2B and consumer brands in retail, food, and logistics sectors.
• Led teams in producing 100+ monthly deliverables across web, social, email, and video.
• Oversaw campaign budgets ($3M+) and presented insights and optimization strategies to stakeholders.

Workbox Staffing — Grand Rapids, MI

2018 – 2019

• Developed and implemented the multi-brand marketing strategy across digital, print, and field marketing.
• Built and managed an internal team to support rapid growth across B2B markets.
• Increased lead volume and conversion through campaign targeting and funnel optimization.
• Managed a $600K+ budget and all external vendor relationships.

Self-Employed

2013 – 2016

• Developed digital marketing and brand strategies for small businesses and startups.
• Built and launched ecommerce sites, content pipelines, and audience engagement strategies.

Bachelor of Science Anthropology, Bachelor of Science Philosophy

Grand Valley State University – Allendale, MI

Graduated in 2005

• Gained expertise in data collection and behavioral analysis through anthropology coursework, directly informing audience research, customer segmentation, and persona development.
• Applied qualitative and ethnographic research methods to understand group dynamics and cultural trends, providing valuable skills used to tailor marketing strategies to specific communities.
• Developed a strong foundation in critical thinking, logic, and structured problem-solving through philosophy, supporting complex campaign strategy and high-level decision-making.
• Trained to synthesize diverse viewpoints and arguments informing process of collaborating across teams, aligning stakeholders, and crafting persuasive messaging.
• Combined social science and humanities education to bring a human-centered, analytical approach to brand positioning, storytelling, and consumer insight.