Benard Minnie

Results-driven sales and business development professional with more than 10 years of experience in the automotive and chemical industries. BCom Supply Chain Management graduate with strong knowledge of procurement, logistics, operations management, inventory control, supplier relationships, and customer account management. Proven ability to grow sales, build long-term client relationships, identify new business opportunities, and consistently perform in target-driven environments.

Regional Sales Representative at Plasson South Africa (2026-01 – 2026-12)

• Responsible for sales and business development across the poultry industry within the assigned region.
• Provide tailored and turnkey poultry solutions to commercial producers, integrating equipment, technical support, and operational requirements.
• Manage and develop strategic relationships with major poultry producers including: RCL Foods (Rainbow), Astral (County Fair), Quantum Foods, EFRC (Elgin Free Range Chickens)
• Identify growth opportunities and deliver value-added solutions that improve customer productivity and operational efficiency.
• Conduct account reviews, quotations, negotiations, project planning, and after-sales support.
• Collaborate with technical teams to ensure successful implementation of poultry infrastructure projects.
• Maintain accurate sales forecasts, pipeline management, and regional performance reporting.
• Managed warehouse operations including stock control, inventory accuracy, and replenishment planning.
• Performed stock forecasting to ensure product availability while minimizing excess inventory.
• Coordinated logistics and distribution activities to ensure on-time customer deliveries.
• Monitored inventory levels and implemented replenishment strategies based on demand forecasts
• Assisted with supply chain planning and inventory optimization initiatives.
• Worked closely with procurement and operations teams to improve stock availability and service levels.

Sales Representative at Caprichem (2024-01 – 2026-12)

• Manage and grow a portfolio of B2B customers.
• Supply chemicals, PPE, paper products and related solutions.
• Identify new business opportunities and expand market penetration.
• Conduct customer training on product usage and safety.
• Prepare quotations, reports, forecasts and customer reviews.
• Service clients across various industries throughout the Western Cape.

Sales Executive at BMW South Africa (2023-01 – 2024-12)

• Managed vehicle sales from lead generation through to delivery.
• Built strong customer relationships and maintained high satisfaction levels.
• Consistently worked towards dealership sales objectives and performance targets.

Sales Executive at Hyundai South Africa (2014-01 – 2023-12)

• Generated and converted sales leads into successful vehicle sales.
• Assisted with sales team leadership and performance monitoring.
• Conducted customer satisfaction surveys and sales audits.
• Prepared sales reports and maintained customer databases.
• Ensured exceptional customer service throughout the sales process.

BCom in Supply Chain Management – Regent Business School (2023-01 – 2025-12)

National Senior Certificate – Bellville High School (2008-01 – 2012-12)