Edwell Rikhotso

Driven Sales & Business Development Specialist with over 15 years of experience in generating leads and nurturing client relationships. Proven track record in achieving sales targets through effective negotiation and strategic marketing initiatives. Demonstrated strong analytical skills by identifying new business opportunities, facilitating training, and enhancing client engagement.

Committed to contributing significantly to organisational growth and success, leveraging expertise to advance company objectives.

Sales Executive - COMPASS MEDICAL WASTE (PTY) Ltd - Johannesburg, South Africa

(2025-05)

• Prospected and generated new leads while nurturing relationships with existing clients.
• Facilitated healthcare risk waste training and audits, ensuring compliance with regulations.
• Demonstrated products and services effectively, negotiating contracts to achieve set sales targets.

Business Development Manager (Gauteng Region) - TECHNO TAPE PRINTERS - Johannesburg, South Africa

(2023-02 - 2025-04)

• Engaged potential clients to establish sales targets and budgets, ensuring their maintenance.
• Planned and oversaw new marketing initiatives to bolster business growth.
• Researched organisations and individuals to uncover new business opportunities.
• Increased value from current customers whilst attracting new clientele.
• Identified and developed new markets, amplifying sales within the business.
• Attended conferences, meetings, and industry events to promote business interests.
• Crafted comprehensive quotes and proposals for clients.
• Set developmental goals for the team, ensuring alignment with business growth strategies, whilst facilitating personnel training to enhance team skills.
• Maintained positive professional relationships with clients and leveraged financial techniques to boost sales revenue.
• Monitored sales progress to guarantee corporate goals were met and tracked all business-related invoices.

Sales Executive - HUBER GROUP SA (PTY) LTD - Durban, South Africa

(2016-03 - 2023-01)

• Communicated effectively with customers through outbound calls and follow-ups on potential orders.
• Analysed customer needs to pinpoint sales opportunities.
• Provided potential clients with pertinent product and technical information via email.
• Maintained a current database of clients and prospects, staying abreast of market product and service information.
• Cultivated and maintained working relationships with existing clients in Gauteng, KwaZulu-Natal, and export regions (Swaziland, Botswana & Malawi), ensuring outstanding service and identifying new sales opportunities.
• Identified prospects, scheduled appointments, conducted effective qualifying sales calls, and managed the sales cycle to close new business in all service categories.
• Demonstrated in-depth product knowledge, conducted trials, and addressed customer objections adeptly.
• Compiled concise and accurate reports, proposals, and documentation for executive-level presentations.
• Achieved sales goals by assessing current client demands and adhering to a defined selling process with potential buyers, frequently incorporating product presentations.
• Collaborated with fellow sales representatives to ensure quotas were met and standards upheld.
• Prepared annual budget reports and weekly sales reports, ensuring targets were achieved and compiling variance reports where necessary.
• Partnered with the accounts department to facilitate overdue collections.

Sales Executive - ARCTEC (PTY) LTD - Johannesburg, South Africa

(2012-03 - 2016-02)

• Conducted cold calling and sold office equipment and print finishing machines to various sectors, including printing companies, corporate entities, and government.
• Established and expanded new business opportunities by setting appointments from leads and generating my own leads to demonstrate products to clients.
• Generated inquiries and orders from both new and existing clients, preparing quotes and pro-forma invoices to facilitate closing deals.

Sales Executive - W. VOS & CO (PTY) Ltd - Johannesburg, South Africa

(2011-08 - 2012-03)

• Conducted cold calling to sell shredders, guillotines, printers, binding machines, and various office equipment.
• Established and expanded business by setting appointments and generating leads for client demonstrations.
• Generated inquiries and orders from existing and new clients, preparing quotes and pro-forma invoices for deal closure.

Sales Executive - MARTIN YALE AFRICA (PTY) LTD - Johannesburg, South Africa

(2007-05 - 2012-02)

• Executed cold calling to sell shredders, guillotines, printers, binding machines, and various other office equipment.
• Established new business opportunities by scheduling appointments with prospects and generating leads for product demonstrations.
• Created inquiries and orders from both new and existing customers, preparing accurate quotes and pro-forma invoices to close deals.

Sales Consultant - ASSUPOL LIFE - Johannesburg, South Africa

(2006-01 - 2007-08)

• Directed marketing efforts for Assupol Life policies, predominantly targeting government personnel.

Trade Assistant - ROTEK ENGINEERING (MEMBER OF ESKOM ENTERPRISES) - Johannesburg, South Africa

(2004-01 - 2004-08)

• Assisted artisans and technicians in servicing and repairing Eskom Transformers.

N6 National Certificate - Financial Management - Ekurhuleni West College (Germiston Campus) (2000-01 - 2003-12)