Neil McLean
Marketing Executive
About
Preparation & controlling of budgets ATL/BTL and Digital Selection and management of Advertising Agency/Media houses/Internal studio Agency performance appraisal
Experience
Marketing Executive - HI FI Corporation and Incredible Connection (Sleepmasters)
(2006-01)
- Preparation & controlling of budgets ATL/BTL and Digital
- Selection and management of Advertising Agency/Media houses/Internal studio
- Agency performance appraisal
- Marketing promotional plans
- Strategic Marketing plans & review's including Turn around Strategy
- Monthly catalogues & promotions
- New store marketing Strategies & plans
- Marketing communications CRM/ORM/PR
- Payment/Recon of all accounts
- Media selection/mix and buying
- Manage Trading Formula
- Manage ASA/Media complaints
Marketing Executive - Joshua Doore
(2005-01 - 2006-12)
- Preparation & controlling of budgets
- Selection of Advertising Agency
- Agency performance appraisal
- Agency briefing
- Marketing promotional plans
- Strategic Marketing plans & review's
- Monthly catalogues & promotions
- Selection of core merchandise Range
- New store marketing strategies & plans
- Marketing communications
- Relationship marketing internal/external
- Payment of all accounts
Marketing Executive - Price 'n Pride
(2003-02-01 - 2005-12)
- Preparation & controlling of budgets
- Selection of Advertising Agency
- Agency performance appraisal
- Agency briefing
- Marketing promotional plans
- Strategic Marketing plans & review's
- Monthly catalogues & promotions
- Selection of core merchandise Range
- New store marketing strategies & plans
- Relationship marketing internal/external
- Payment of all accounts
- Annual incentive development
- Incentive launches
- Analysis of marketing opportunities
- Supplier negotiations
- Point of Sale
- Conduct research (customer satisfaction)
Marketing / Sales Executive - JD Group / Nedcor Alliance (Financial Services) - JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2000
(1999-12 - 2003-01)
- Provide strategic and operational marketing plan
- Set monthly sales targets
- Implement aggressive promotions / plans to ensure sales targets are achieved
- Manage the relationship of 3rd parties within the alliance
- Manage internal / external communications
- Launch a full service banking proposition in selected JD Group stores
- Development of prospecting system
- Development of an in-store display manual/CI Manual
- Achieve product cross selling targets
- Manage the growth and security of the database
Marketing Executive - Price 'n Pride
(1996-01 - 1999-12)
- Preparation & controlling of budgets
- Selection of Advertising Agency
- Agency performance appraisal
- Agency briefing
- Marketing promotional plans
- Strategic Marketing plans & review's
- Monthly catalogues & promotions
- Selection of core merchandise Range
- New store marketing strategies & plans
- Relationship marketing internal/external
- Payment of all accounts
- Annual incentive development
- Incentive launches
- Analysis of marketing opportunities
- Supplier negotiations
- Point of Sale
- Conduct research (customer satisfaction)
Regional Manager - Joshua Doore - Gauteng
(1994-01 - 1996-12)
- Store budgets
- Staff selection
- Sale
- Credit granting & debtors management
- Stock management
- Store openings
- Monthly exception reports
- Profit & Loss accounts & all operational functions
Branch Manager - Joshua Doore - Commissioner Street
(1993-01 - 1994-12)
Branch Manager - Joshua Doore - Southgate
(1992-01 - 1993-12)
Sales Manager - Joshua Doore - Boksburg
(1989-09-18 - 1992-12)
Owner - Externa Coat - 18 Bobstay Road, Dalpark 1, Brakpan, 1540
(1988-01 - 1989-12)
- Wall coating & renovations
Buyer – Bradlows Premier - Rusfin (JD Group) - Small street Mall, Johannesburg, 2000
(1986-01 - 1987-12)
Manager - Price 'n Pride Bree - Rusfin (JD Group)
(1985-01 - 1985-12)
Manager - Price 'n Pride Benoni - Rusfin (JD Group)
(1984-01 - 1984-12)
Manager - Joshua Doore Steeldale - Rusfin (JD Group)
(1982-01 - 1983-12)
Manager - Joshua Doore Springs - Rusfin (JD Group)
(1980-01 - 1982-12)
Training Manager - Wanda Furn
(1980-01 - 1980-12)
Regional Manager - Wanda Furn
(1977-01 - 1979-12)
Branch Manager - Wanda Furn
(1973-01 - 1977-12)
Education
Benoni High School (1970-01 - 1973-12)
Certificate in Management - Henley Management College (GMIT)
