Norah Benson
HOSPITALITY | RETAIL & OPERATIONS MANAGEMENT | GUEST EXPERIENCE
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About
Experienced operations and guest-service professional with 13+ years of experience across customer service, front-office administration and operational management, including current experience as a Store Manager. Strong background in team leadership, guest experience, inventory and purchasing, scheduling, compliance, hygiene standards, cash handling and administrative controls. Solutions-focused and composed when managing competing operational priorities, with a strong focus on service quality, efficient operations and people development.
Experience
STORE MANAGER at Sorbet (2023-10 – Present)
- Lead the day-to-day operations of a high-volume customer-service environment, ensuring efficient front-desk and service delivery.
- Lead, coach and support a large team, including onboarding, performance management, training, scheduling and ongoing development.
- Manage guest feedback, complaints and service recovery, ensuring concerns are addressed professionally and in a timely manner.
- Coordinate staff schedules according to operational requirements, peak trading periods and business needs.
- Monitor store expenditure and operational spending in accordance with budget requirements.
- Maintain operational standards, policies and procedures, including hygiene, service quality and compliance requirements.
- Manage inventory, purchasing and inventory controls to support uninterrupted daily operations and sales.
- Coordinate maintenance and servicing of operational equipment and follow up on outstanding issues.
- Maintain accurate employee records relating to training, schedules and employment administration.
- Conduct regular team meetings, communicate revenue targets and operational expectations, and reinforce service standards.
- Identify opportunities to improve processes, productivity and the overall customer experience.
SENIOR FRONT DESK ADMINISTRATOR at Sorbet (2015-08 – 2023-09)
- Welcomed and assisted guests, creating a professional and comfortable arrival experience and directing guests to the appropriate service provider.
- Managed guest enquiries and requests via telephone, email and in person, ensuring timely and professional responses.
- Processed customer payments and performed daily cash-up and reconciliation procedures.
- Managed computerized bookings and schedules using ESP, MyAppointment and Zenoti.
- Coordinated staff schedules and monitored attendance to support effective daily operations.
- Assisted with the administration and coordination of employee training.
- Maintained accurate administrative records and performed data-capture and filing duties.
- Managed stock and retail merchandising.
- Ensured compliance with hygiene and operational procedures.
CUSTOMER SERVICE CONSULTANT at Fleet Street Publications (Pty) Ltd (2013-04 – 2015-08)
- Handled customer requests by telephone and email, providing information or routing enquiries to the appropriate person.
- Resolved product and service problems by identifying causes, explaining solutions, expediting corrections and following up to ensure resolution.
- Maintained accurate customer records and updated account information.
- Assisted clients with accessing online membership profiles.
- Analysed transactions, corrected records, processed returns and refunds, and resolved order and delivery queries.
- Prepared quotations and invoices and performed administrative and clerical duties.
Education
Bachelor of Commerce in Industrial & Organizational Psychology – University of South Africa (2016 – 2021)
Higher Certificate in Economic and Management Sciences – University of South Africa (2014 – 2015)
National Diploma in Business Management (N6) – South West Gauteng College (2009 – 2010)
Certificate: NSC Business Studies in Secretarial (N3) – South West Gauteng College (2008 – 2008)

