Pamela Hashe

Senior Affiliate & Partnership Manager with 10+ years of experience driving customer acquisition, revenue growth, and strategic partnerships across the iGaming and eCommerce industries. Proven success in building and scaling affiliate programmes across South Africa, Nigeria, and Zambia through data-driven strategies, commercial negotiations, and high-performing partner networks. Recognised as an early pioneer of influencer marketing in South African iGaming, delivering measurable commercial results.

Affiliate Specialist at SuperSportBet & BetKing (2025 – Present)

• Built and scaled affiliate programmes, identifying and securing new partnership opportunities across regulated markets.
• Negotiated CPA, Revenue Share, and Hybrid commercial agreements to achieve acquisition and revenue targets.
• Developed affiliate growth strategies through market research, competitor analysis, and performance optimisation.
• Managed relationships with webmasters, media buyers, influencers, and content affiliates to maximise partner performance.
• Analysed affiliate KPIs, including acquisition, conversion, retention, and revenue, delivering actionable performance insights.
• Collaborated with Marketing, Product, Legal, and Finance teams to execute campaigns, resolve partner issues, and ensure timely affiliate payments.
• Oversaw affiliate onboarding, campaign implementation, creative distribution, payment reconciliations, and ongoing account management.

Partner Manager at BetJets.co.za (2023 – 2025)

• Spearheaded the growth and management of affiliate and influencer programmes, driving customer acquisition and retention.
• Managed the full affiliate lifecycle, from recruitment and onboarding to performance optimisation and relationship management.
• Collaborated with Marketing and Product teams to execute acquisition strategies aligned with business objectives.
• Conducted market research and competitor analysis to identify growth opportunities and optimise partner performance.
• Managed affiliate reporting, payment reconciliations, and commercial performance to ensure operational excellence.

Affiliate Manager at Bet.co.za (2021 – 2023)

• Launched and scaled high-performing affiliate programmes, driving customer acquisition and revenue growth.
• Built, managed, and reactivated affiliate partnerships while ensuring regulatory compliance.
• Developed and executed acquisition campaigns across web, mobile, and social channels.
• Optimised traffic, conversion funnels, and partner performance through data-driven analysis.
• Managed affiliate relationships, providing strategic support to maximise long-term growth and commercial success.

Marketing Brand Account Manager at Zando.co.za

Quality Assurance at Groupon South Africa

Product Support Specialist at Takealot.com

Nated in Civil Engineering – Colleges Of Cape Town (2010 – 2012)