Riaan Roetz

I'm a multidisciplinary designer with 23+ years of experience evolving from traditional graphic design into UI/UX, digital product design, and complex interactive experiences. My strength lies in understanding complicated business, data, and technical requirements, then turning them into clear, intuitive, and visually compelling products. I specialize in product design, design systems, enterprise UX, data-heavy interfaces, motion, and 3D.

I enjoy working at the intersection of design and technology, collaborating with developers, product teams, and stakeholders to solve problems and create meaningful digital experiences. Throughout my career, I have worked across finance, advertising, government, transportation, medical, insurance, travel, and television. I'm currently open to Senior Product Designer, Product Designer, and UI/UX opportunities, including remote roles with international teams.

UX/UI Designer at INTENDA (2019 – 2026)

Designing and evolving software products and complex digital platforms across multiple client and business environments.

• Design complete software experiences from initial concepts and information architecture through wireframing, prototyping and high-fidelity UI design.
• Translate complex business requirements, workflows and data structures into clear and intuitive user experiences.
• Work closely with developers, technical teams and stakeholders to ensure designs are practical, consistent and technically achievable.
• Use Figma and Adobe tools to create detailed interface designs, prototypes, interaction concepts and supporting documentation.
• Play a key role in extending and maintaining the organization's UI Design Guide / Design Library in Figma.
• Develop reusable components and patterns that support consistency across an expanding software platform.
• Structure detailed component specifications and layouts so developers can efficiently understand and implement intended designs.
• Help establish reusable design patterns that allow junior designers to work more effectively within a complex product environment.
• Apply analytical and systems thinking to identify opportunities to simplify workflows and improve the usability of complex interfaces.
• Collaborate across disciplines, acting as a bridge between UX/UI design, development and business requirements.
• Recognized by developers and team leaders for highly detailed interface layouts, consistency and attention to design implementation.

SQL Report Writer at INTENDA (2017 – 2019)

Transitioned from traditional design into data and technical systems, developing SQL reporting expertise while applying a strong visual and information design perspective.

• Designed and developed reports using SQL and relational data structures.
• Self-taught SQL reporting and developed an understanding of how business data is structured, queried and presented.
• Applied graphic and information-design principles to improve the presentation and usability of business data.
• Identified opportunities to make complex reports more understandable through improved hierarchy, layout and visual communication.
• Developed a stronger understanding of the relationship between data, business logic, technical constraints and user experience.

Senior Graphic / Multimedia Designer at CHRISTIAN ART / CUM BOOKS (2014 – 2017)

Responsible for conceptualizing and delivering integrated visual campaigns and multimedia content across print, digital and retail environments.

• Conceptualizing and designed campaigns from initial idea through to final production.
• Designed advertising across print, web, mobile, posters, billboards, postcards and retail packaging using strict design principles using Adobe InDesign.
• Designed annual product catalogues and large-scale publication layouts.
• Created presentation material for seminars using PowerPoint and Keynote.
• Progressed into a lead multimedia role, managing digital content across the organization's retail environments.
• Produced and edited training videos and music video content for in-store digital displays.
• Worked on DVD authoring, CD/DVD artwork and video production using Adobe Audition.
• Edited video content for a weekly TBN Africa / DStv program slot using Adobe Premier.
• Combined visual design, motion, video and communication design across multiple formats.

Graphic Designer / Web Designer at MV COMMUNICATIONS (2008 – 2014)

Worked across a broad client base within a marketing and events environment, developing visual identities and digital and print communication.

• Designed advertising for newspapers and magazines across print and digital formats.
• Created flyers, posters, table-talkers, billboards and promotional material.
• Designed corporate identities and supporting brand assets using Adobe Photoshop.
• Designed and built website templates and digital marketing assets using Adobe Dreamweaver.
• Created e-brochures and website banners.
• Updated and maintained existing client websites.
• Worked across multiple industries and client requirements, developing adaptable visual and problem-solving skills.

Graphic Designer at MOOI VAAL MEDIA / MEDIA24 (2006 – 2008)

Started my professional design career within the newspaper and advertising environment.

• Designed advertisements, brochures, pamphlets and digital content using Adobe Photoshop.
• Created website banners and advertising material for print and digital newspapers.
• Worked across publications covering the Vaal Triangle, including Vereeniging, Vanderbijlpark, Sasolburg and Potchefstroom.
• Assisted with newspaper layout and page composition.
• Prepared color-separated EPS artwork for professional printing.
• Developed strong foundations in typography, layout, visual hierarchy, production and deadline-driven design.

Third Year in Graphic Design & Art – Vaal University of Technology (2005 – 2005)

Second Year in Graphic Design & Art – Vaal University of Technology (2004 – 2005)

First Year in Graphic Design & Art – Vaal University of Technology (2003 – 2004)

High School in Academic Structure & Core Subjects – H.T.S. Vereeniging (1998 – 2002)