Commercial Sales Leader | Business & Operations Management | Market Expansion
Results-driven senior commercial leader with a track record of driving revenue growth, opening new markets, and managing cross-functional teams across diverse global regions. Proven ability to navigate complex enterprise sales in hospitality, energy, telematics, aviation MRO, and fintech. Known for translating technical solutions into compelling business cases, building lasting partner networks, and establishing commercial operations from the ground up in challenging markets.
Channel Partner - Guest360 (RevControl) - Cape Town, SA
(2024-06)
Secured exclusive distribution rights to resell RevControl, a leading SaaS revenue management platform, across Africa and the Middle East, establishing a new commercial channel in an underserved region.
Business Development Manager - Balancell Energy - Cape Town, SA
(2021-08 - 2024-04)
Drove strategic business development and operational execution for a fast-growing lithium battery manufacturer, expanding into new verticals and scaling national distribution.
Head of Sales & Partnerships - Crewed Charter Yacht Vacations - Cape Town, SA
(2016-05 - 2021-02)
Led the commercial operations for a luxury crewed charter yacht agency, directing sales across the US and Europe, and growing a high-performing remote team.
Business Development Manager - PFK Electronics - Durban, SA
(2014-07 - 2015-11)
Managed a critical US strategic partner relationship, coordinating cross-functional compliance, logistics, finance, and engineering to support the sale of alcohol breathalyser systems into regulated US markets.
Regional Head of Sales, Asia - Mix Telematics (now Powerfleet) - Cape Town, SA
(2012-07 - 2013-11)
Oversaw all commercial activity for advanced fleet telematics solutions across Southeast Asia, managing regional budgets, distributor relationships, and a team of three senior Business Development Managers.
Sales Director - Rusada (now Veryon) - Dubai, UAE
(2010-06 - 2012-02)
Held full P&L accountability for the Middle East office, directing regional sales of aviation maintenance MRO software and managing technical and client support functions.
Sales Director Middle East - Fundamo (acquired by Visa) - Dubai, UAE
(2007-02 - 2010-03)
Established the Fundamo Dubai Free Zone office from inception and developed an executive-level opportunity pipeline across the Middle East for mobile banking and payments solutions.
Enterprise Account Manager - Hewlett Packard - Boston, USA
(2002-06 - 2006-12)
Account Manager - FileNet (IBM) - Dammam, Saudi Arabia
(1998-03 - 2002-02)
Systems Engineer - FileNet (IBM) - Johannesburg, SA
(1993-01 - 1998-02)
Sales Executive - The Pro Shop (MoreCorp) - Durban, SA
(1989-06 - 1992-12)
Master of Yachts - Royal Yachting Association (2017 - 2017)
Business Administration Diploma - Damelin Management School (1988 - 1988)
Military Service - SA Marine Corps (1985 - 1986)
National Senior Certificate (Matric) - Pretoria Boys High School (1984 - 1984)