Maegan V

CRM and lifecycle marketing leader with 8+ years driving retention, conversion, and monetization strategy across iGaming and Sweepstakes Casino brands. Delivered a 30% revenue increase and 50% growth in player value through gamification and monetization initiatives across four brands. Skilled in KPI-driven campaign management (NGR, retention, LTV), CRM platforms (Optimove, Bloomreach, Smartico, Emarsys), and cross-functional stakeholder reporting.

Proven track record scaling CRM operations from single-brand execution to multi-brand strategic ownership.

CRM Manager at Soft2Bet (2026-01 – Present)

• Own end-to-end CRM strategy, retention, and conversion cycle for two Sweepstakes Casino brands, from campaign planning through execution.
• Design and launch marketing campaigns that lift user engagement and brand profitability, using performance data to guide creative and offer decisions.
• Track weekly and monthly KPIs — NGR, activity, player value, and retention — and report performance trends to senior leadership.
• Introduced structured analysis, A/B testing, and reporting frameworks into CRM operations, formalizing what was previously ad hoc.
• Monitor competitor activity across the Sweepstakes Casino market and adjust strategy proactively in response.
• Use Riki and Power BI daily to optimize campaign performance, targeting, and strategic decision-making.

CRM Strategist at B2Spin Limited (2025-05 – 2025-12)

• Led CRM strategy, retention, and conversion planning across four Sweepstakes Casino brands simultaneously.
• Drove a 30% increase in revenue and 50% increase in player value by designing and implementing new monetization and gamification features across all four brands.
• Built and maintained the promotional calendar, coordinating creative asset delivery for monetization and gamification launches.
• Established testing protocols for offers, subject lines, send times, and content, translating results into best-practice playbooks.
• Set new operational standards on Builder and Bloomreach platforms, improving campaign consistency across brands.
• Served as primary liaison to senior management and stakeholders on CRM performance and strategy.

CRM Specialist at B2Spin Limited (2024-03 – 2025-04)

• Executed CRM strategy, retention, and conversion campaigns for seven Sweepstakes Casino brands, including full setup and launch of four new brands.
• Partnered on the planning of marketing campaigns aimed at improving user experience and brand profitability.
• Contributed to weekly/monthly KPI monitoring (NGR, activity, player value, retention) and competitor analysis.
• Applied testing best practices across offers, subject lines, timing, and content, based on user analysis.
• Maintained CRM best practices on Builder and Bloomreach; trained and mentored incoming team members.

Marketing Technologist at Verpakt Management Services (2023-10 – 2024-02)

• Planned and executed CRM strategy, retention, and conversion cycles across ten iGaming brands.
• Tracked weekly/monthly KPIs (NGR, activity, player value, retention) across all ten brands.
• Maintained CRM best practices across four platforms, including Real Time Gaming, Smartico, and Optimove.
• Introduced analysis, testing, and reporting processes into CRM activity spanning four platforms.
• Negotiated and integrated third-party vendor offerings, driving successful implementation across brands.

Brand Manager at Verpakt Management Services (2020-08 – 2023-09)

• Owned CRM strategy, retention, and conversion cycle for two iGaming brands, from planning through execution.
• Built marketing campaigns to grow user engagement, experience, and brand profitability.
• Reported weekly/monthly KPIs (NGR, activity, player value, retention) to senior stakeholders.
• Negotiated third-party partnerships and led integration of external offerings into brand operations.

Email Marketing Admin at Verpakt Management Services (2018-09 – 2020-07)

• Built personalized, omnichannel email campaigns using AMPscript and Dynamic Content across Emarsys, Optimove, and Smartico.
• Developed and maintained mobile-optimized email templates for 10 brands across two product properties.
• Monitored sender reputation via Sendgrid to ensure consistent rendering across email clients and devices.
• Ran A/B tests to improve open and click-through rates; partnered with data and creative teams on asset delivery.
• Wrote campaign copy including subject lines, pre-headers, body content, and CTAs.

Customer Service Agent at Verpakt Management Services (2018-03 – 2018-08)

• Resolved customer account queries efficiently while maintaining above 90% chat quality, earning monthly performance bonuses.
• Delivered accurate, policy-compliant support across multiple customer account systems.

BCom in Information Management – Damelin (2017-15)