Sellina Malindi

Dedicated and astute Events, Marketing, Communications, Content Creation and Training Development professional with over 14years of experience in effectively Planning and Executing major Local and International Events, including high-profile gatherings within Southern Africa and Europe.

Talent

CenturionMember since April 2, 2026

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About

I am driven to excel in the fields of Events, Communications, Marketing,

Public Relations, Creative Content, Sales Strategy and Training and Development. My career ambition stems from a blend of experience, studies, and project involvement that fuels my passion for growth. Demonstrating responsibility and ambition, I strive for excellence in every task I undertake.

I am eager to continuously learn, committed to professionalism, and excel at both individual and collaborative endeavors. My ability to adapt, learn quickly, and thrive under pressure enables me to add value to any organization.

Experience

Sandvik

Communications Co-Ordinator | August 2025 – To-date

Internal Communication Strategy

Develop and execute internal communication strategies and annual plans.
Analyse company strategy to identify trends, priorities, and compliance requirements.
Research industry best practices to inform communication approaches.
Draft strategic roadmaps and secure required approvals.
Implement communication initiatives in line with policies, procedures, and timelines.

Internal Employee Communication

Create and publish employee stories, articles, announcements, and newsletters.
Ensure all communication aligns with corporate identity and messaging standards.
Research and verify information to maintain accuracy and quality.
Build internal networks to identify key communication needs and opportunities.
Manage HR news channels and relevant social media platforms.
Lead change-management communication for organisational programs.
Develop internal messaging materials (vision, values, strategy, business priorities).
Distribute communication across appropriate employee channels.

Internal Event Management

Develop annual event calendar with budgets.
Plan, manage, and execute events end-to-end.
Prepare detailed project plans and host events on the day.

Intranet & Internal Branding Management

Audit, update, and maintain intranet content (policies, procedures, announcements).
Design and refresh internal digital content and branding materials.
Ensure brand compliance and high-quality language standards in all publications.
Partner with Talent Acquisition and the Academy on career events.

Digital Management

Collaborate with Global teams on brand and employee-story campaigns.
Monitor, measure, and optimise online and social media platforms.
Create measurement matrices for communication and events.
Compile post-event and periodic reports, including budget vs. actuals.
Present insights to senior management and propose improvement actions.

Stakeholder Management

Conduct stakeholder mapping and engagement planning.
Implement tailored communication and engagement activities.
Identify and mitigate stakeholder-related risks.
Ensure compliance with Occupational Health & Safety Act and internal policies.

APLGO South Africa

Training and Development Manager | May 2024 – May 2025

Establishing and launching the APLGO Training and Development Department.
Implementing strategic training and development initiatives to drive revenue growth.
Creating leadership courses and tools to cultivate effective leadership skills within the organization.
Planning, directing and coordinating all training activities in the department, ensuring smooth execution and alignment with organizational goals.
Designing and implementing timely training content to support learning and development initiatives.
Developing annual training calendars to structure and plan training programs effectively.
Conducting training sessions both online and offline, catering to diverse learning preferences.
Evaluating the success of training courses by implementing performance metrics and assessment criteria.
Maintaining comprehensive records of attendees and monitoring network growth.
Managing product education and overseeing product management activities.
Providing weekly and monthly reports to management and core leaders.
Developing tools and resources in four South African languages to facilitate effective communication.
Supporting video production by reviewing scripts and aligning to training objectives.

APLGO South Africa

Marketing and Training Manager | August 2023 – April 2024

Executed comprehensive marketing, product, and communication strategies to drive revenue growth.
Led the planning, coordination, and implementation of all marketing initiatives.
Oversaw internal and external communications to ensure alignment with business objectives.
Collaborated closely with the Vice President, Regional Director, and Business Development Manager to create corporate events, business incentives, pricing strategies, and promotions to enhance revenue growth.
Drove product strategy and market expansion efforts.
Managed recognition programs and incentives.
Oversaw website content, social media channels and administration.
Developed and promoted merchandise and marketing tools to boost revenue.
Enhanced brand awareness and positioning through public relations activities.
Provided support for corporate events while adhering to budget constraints and business goals.
Prepared and deliver management reports on a weekly and monthly basis.
Kept abreast with industry trends and best practices relating to marketing and training.

Herbalife International South Africa

Member Experience and Events Coordinator – Southern Africa | January 2023 – July 2023

Facilitated the planning, coordination, and organization of logistics for large-scale events accommodating up to 5,000 participants and staff, occurring periodically throughout the year.
Conducted thorough research and secured suitable venues, guest list, entertainment, decor, layout, itineraries, transportation including flights, gifts, promotional items, accommodation etc. for a variety of corporate events such as seminars, strategy meetings, leadership development sessions, extravaganzas and retreats.
Developed and implemented a comprehensive logistics plan for transporting event items to the venue, collaborating closely with the logistics team to ensure the successful execution of events.
Managed internal event communications, including to-do lists, agendas, staff support documents, and briefing materials, ensuring all support staff are appropriately branded.
Conducted venue inspections to identify branding opportunities and develop logistical strategies.
Managed event administration tasks including responding to inquiries and creating/maintaining event support documentation such as purchase orders (POs), vendor forms, and contract entries.
Collaborated with audio-visual (AV) companies to ensure event effects align with the agenda.
Negotiated with suppliers to secure competitive rates for venues, accommodations, and other event needs.
Collaborated with the Events Manager to develop and oversee event and yearly budgets.

Herbalife International South Africa

Field Sales Specialist | March 2018 – January 2023

Provided field support to Members and engage with local leaders across all marketing plan levels.
Represented the company at Member-run meetings and facilitate national and international meetings when necessary.
Fostered and maintained lasting relationships with key Member leaders in Southern Africa to garner backing for corporate endeavors and align the company with their business expansion requirement.
Generated and evaluate reports utilizing Herbalife's analytical tools like BizWorks and Micro-Strategy before field deployment.
Ensured members are well-informed about ongoing promotions and incentives.
Fostered and maintained lasting relationships with key Member leaders in Southern Africa to garner backing for corporate endeavors and align the company with their business expansion requirements.
Developed and implement a comprehensive set of performance metrics and benchmarks to enhance sales performance, surpass budgetary goals, and drive continuous improvement.

Herbalife International South Africa

Coordinator Sales Strategy and Support – Southern Africa | June 2011 – February 2018

Facilitated communication between regions for planning, implementation, and knowledge sharing.
Developed and enhance business modules by introducing new Member business strategies in Southern Africa.
Monitored field visits and progress with regional and country staff.
Designed and facilitated the implementation of marketing campaigns and promotions in the Southern region.
Planned and managed recognition for Members' accomplishments in events, promotions, and qualifications.
Responsible for general administration, tours, and events planning and coordination including flights and accommodation bookings.
Participated in strategy meetings and calls, engaging with various stakeholders.
Travelled within Africa and abroad to support Members in the field.
Managed internal and external branding for company events in collaboration with UK Design Team, coordinating branding ideas, booking space with conference venues, and overseeing branding installations.
Developed materials and presentations for sharing best practices with international staff.
Oversaw sourcing, pricing negotiation, and finalization of clothing and promotional items with external suppliers for branding and sale to Members.
Updated website content using Teamsite and media bin, focusing on Member Support Initiatives.
Drove growth in daily consumption of company products and Member Business Methods, with a focus on Southern Africa.
Collaborated with Members and sales teams across EMEA, providing field support and organizing training, tours, and promotional activities.
Monitored and managed training materials online and during events.
Analysed Member data to support regional discussions and introduce effective techniques across markets.

Child Welfare Tshwane

Assistant Marketing Executive |March 2008 – May 2011

Designed and updated marketing collateral such as brochures, newsletters, posters, and invitations.
Designed templates following marketing guidelines for various documents and forms.
Managed media relations by cultivating relationships with magazines, local press, radio, and TV.
Wrote articles and press releases for media distribution, and invite media representatives to functions and events.
Arranged media interviews with key staff/experts.
Developed an emergency media protocol and explore innovative ways to leverage media for public awareness.
Organized fundraising events like the Annual Charity Golf day, film premieres, concerts, Pretoria show, ethnic evenings, Ladies day events, teas, breakfasts, and year-end functions.
Planned and executed fundraising opportunities such as Jail a Victim events, tin collection projects, school collection projects, the Pretoria show, and paper recycling projects with Nampak Recycling.
Prepared sponsorship letters/proposals for events, prizes, clothing, food, marketing materials, and stationery/printing.
Secured sponsorships and negotiated terms with Sponsors.
Managed distribution of in-kind donations to community offices and children's homes.
Supported the Marketing Manager and assisted in budgeting and cost tracking.
Provided management reports and prepared 18A Tax Certificates and thank-you letters for donors.
Managed and updated the organization's website and Facebook page.