Shona Devraj

Creative and digitally focused Social Media and Content Specialist with hands-on experience managing multi-platform content, developing social media content, coordinating creative assets and supporting digital brand operations. Experienced across Instagram, Facebook, TikTok and Threads, with practical experience using Meta Business Suite, TikTok Studio, Google Flow and Creative Fleet. Strong background in content creation, copywriting, creative coordination, administration and remote operations.

Seeking to transition fully into a Digital Marketing, Social Media and Content role.

Social Media, Content and Administrative Specialist — Part-Time at MONEY MOMENTUM (2025-01 – 2026-09)

• Manage social media content across Instagram, Facebook, TikTok and Threads for multiple brands.
• Create captions, calls-to-action, creative concepts, images and short-form video content aligned with brand identities.
• Act as a Creative Lead, coordinating content requirements, creative direction and production across multiple projects.
• Use Meta Business Suite, TikTok Studio, Google Flow and Creative Fleet to create, organize and manage digital content.
• Coordinate creative assets and content workflows while maintaining brand consistency across platforms.
• Support administrative operations including onboarding, brand assignments, invoices, workflow organization and team communication.
• Create and organize digital assets for ongoing social media campaigns and content schedules.
• Adapt content for different audiences, platforms and brand requirements while managing multiple deadlines.

Remote Customer Engagement Specialist at D2MS / BLUE ORANGE LTD (2025-10 – 2026-09)

• Managed high-volume customer communication in a fully remote environment.
• Consistently achieved approximately 7–9 sales per day against a target of 3–4.
• Built customer relationships through clear, personalized communication.
• Managed customer enquiries, objections and follow-ups while maintaining service quality.
• Worked independently against daily KPIs and structured digital workflows.

Lead Generation and Customer Engagement Specialist at USA GLOBAL / DENTAL BENEFITS (2025-01 – 2025-06)

• Managed approximately 50–60 leads per day against a target of 20.
• Communicated with prospective customers and identified their needs.
• Maintained accurate digital records and consistent follow-up.
• Worked independently within performance-driven remote operations.

Customer Engagement Specialist at IGNITION GROUP (2023-01 – 2024-12)

• Managed high-volume customer communication across telecommunications campaigns.
• Built customer relationships and adapted communication to individual needs.
• Maintained accurate customer information and followed structured digital processes.
• Consistently worked toward daily and monthly KPIs.

Customer Engagement Specialist at 13TEN CONTACT CENTER (2021-12 – 2022-12)

• Managed customer enquiries and high-volume communication.
• Provided clear product and service information.
• Developed strong written and verbal communication skills.
• Maintained professional customer relationships while meeting performance requirements.

Matric / Secondary Education