Stacy McArdle

Commercially driven Senior Global Marketing Manager with extensive experience leading international, multi-brand marketing strategies, partner acquisition, demand generation and market expansion. Experienced in managing six-figure budgets, aligning marketing with commercial pipelines exceeding £3M+, and delivering measurable growth through data-driven campaigns, CRM and automation, cross-functional leadership and high-impact communications.

Senior Global Marketing Manager (Group-Level Responsibility) at NCC Education / Quill Learning (2021-03 – Present)

Lead global marketing strategy across multiple brands, driving international partner growth and student recruitment.

• Manage a £150K annual marketing budget, optimising performance across digital campaigns and regional initiatives.
• Support and influence a £3M+ revenue pipeline through targeted lead generation and partner acquisition strategies.
• Delivered 43 new international partner acquisitions across key global markets and led expansion into 3 new countries.
• Increased global lead generation by 30%+ through data-driven campaign optimisation.
• Implemented CRM, automation and project-management improvements to enhance lead tracking, nurturing, conversion and delivery.
• Lead cross-functional collaboration across sales, product, leadership and international partner teams.

Marketing & Business Development Manager / Consultant at ActionCOACH Business Mastery (2019 – 2023)

Reason for leaving/change: Role transitioned from ongoing Marketing & Business Development management to consultancy support.

• Develop and execute integrated marketing strategies across digital channels, events and webinars.
• Drive brand visibility and lead generation through targeted B2B campaigns and content strategies.
• Manage event marketing, email marketing, CRM support and marketing-led business development initiatives.
• Current support is focused on consultancy, in-house design and Pipedrive CRM automation.

Global Marketing Consultant at Janu Joyful Services (Freelance) (2021 – 2022)

Reason for leaving/change: Freelance contract and project work concluded.

• Delivered social media and content strategies for international clients.
• Supported virtual events and engagement campaigns to drive audience growth and brand awareness.

Brand Manager at Shaves Paint & Décor (2013 – 2019)

Reason for leaving/change: Career progression into digital, international and global marketing roles.

• Led omni-channel marketing campaigns across retail and in-store environments.
• Managed supplier, agency and PR relationships to deliver cohesive brand campaigns.
• Oversaw product launches, brand positioning and cross-functional marketing initiatives.

Certificate in International Marketing Strategy