Vuyo Bottoman

BCom Marketing Management graduate with strong communication, analytical and interpersonal skills developed through academic projects in research, consumer behaviour and business strategy. Confident and client-focused, with the ability to engage effectively, understand needs and communicate solutions clearly. Motivated to build a career in business, client engagement and financial services.

BMAR 326 Sales & Digital Marketing - North-West University - Vanderbijlpark, South Africa

(2024 - 2024)

Developed a digital marketing plan to enhance the online presence of a local fastfood brand.

• Analysed customer needs and communication approach to improve engagement and persuasion.
• Recreated and presented a sales dialogue, demonstrating communication, negotiation and client engagement skills.
• Applied consumer insights to design a social media content calendar aimed at increasing brand awareness and engagement.
• Delivered a strategic plan outlining specific tactics for content and website structure to drive digital growth.

BMAR 222 Brand Management - North-West University - Vanderbijlpark, South Africa

(2023 - 2023)

Developed a full brand management plan for a local start-up, including brand positioning, architecture, and equity building.

• Presented findings and recommendations clearly to an audience, demonstrating strong communication and confidence.
• Designed a 360º promotional strategy and customer communication journey to increase brand exposure and sales.
• Supported project planning, research and documentation to ensure structured and accurate delivery of outcomes.

BMAR 321 Marketing Research - North-West University - Vanderbijlpark, South Africa

(2024 - 2024)

Conducted a comprehensive market research to assess the feasibility of a new brand extension.

• Designed and distributed consumer surveys and analysed consumer responses to support market feasibility recommendations.
• Synthesised research findings into a data-driven strategic report with actionable recommendations and presented a data-backed strategy for positioning and marketing, which was presented to an academic panel.

Bachelor of Commerce (BCom) - Marketing Management - North-West University (2025)