João Abreu

Revenue Operations professional with experience designing scalable operational systems across Sales and Customer Success in high-growth B2B SaaS companies. Strong expertise in HubSpot CRM architecture, CRM governance, data hygiene, workflow automation, ETL/ELT pipelines, and analytics. Hands-on with Snowflake, SQL, REST APIs, Git, n8n, and BI tools to build operational infrastructure that improves visibility, predictability, and efficiency across the revenue funnel.

Revenue Operations Specialist at Gemini Analytics (Tricura Insurance Group) (2026-05 – Present)

Responsible for designing and implementing the operational infrastructure that supports Gemini Analytics' go-to-market engine across Sales and Customer Success. The role combines CRM architecture, data engineering, automation, analytics, and process design to create a scalable operating model capable of supporting rapid growth.

• Led a comprehensive audit of the existing revenue processes and designed the new operational framework used daily by both Sales and Customer Success.
• Architect and maintain HubSpot CRM, including pipelines, custom objects, account hierarchies, lifecycle stages, automation rules, and executive reporting.
• Design end-to-end operational processes covering lead management, sales handoffs, onboarding, adoption, renewals, and retention.
• Build and maintain ETL and ELT pipelines in Snowflake to consolidate and transform operational data for analytics and automation.
• Develop automations using n8n, REST APIs, and Claude Code to eliminate manual work and improve process consistency.
• Establish CRM governance standards, data hygiene rules, and documentation to ensure long-term scalability.
• Create dashboards and analytical models that provide leadership with visibility into pipeline performance, operational bottlenecks, and customer outcomes.
• Version control all automations, SQL queries, and technical documentation using Git.
• Partner directly with executive leadership to translate business objectives into operational systems.

Customer Success Operations at Salvy (2025-05 – 2026-05)

Worked at the intersection of Customer Success, Revenue Operations, and analytics in a fast-growing B2B telecom SaaS company. Responsible for building the operational systems and customer intelligence infrastructure that enabled the revenue team to identify expansion opportunities, detect churn risk, and scale more efficiently.

• Built an automated customer intelligence system combining product usage, support, billing, and revenue data.
• Designed customer health scoring models using behavioral and operational signals.
• Developed SQL-based dashboards in Metabase to provide visibility into customer health, expansion opportunities, and financial risk.
• Implemented automated workflows and alerts using n8n and REST APIs.
• Reduced account analysis time from approximately 3 minutes to 30 seconds.
• Enabled the Customer Success team to increase portfolio coverage by approximately 30% while maintaining service quality.
• Improved Salesforce account lifecycle management and opportunity visibility.
• Supported pricing strategy analyses in partnership with the CRO and product leadership.

Senior Customer Success Manager at Crisalix (2024-01 – 2025-01)

Managed a portfolio of medical clinics using a 3D simulation SaaS platform for aesthetic and plastic surgery practices. Worked closely with customers to drive onboarding, product adoption, and long-term success while collaborating with internal teams to improve operational workflows.

• Managed onboarding and adoption for more than 60 clinics.
• Helped clients integrate the platform into consultation and sales workflows.
• Coordinated technical investigations and product improvements with engineering and product teams.
• Structured support and feedback workflows using Jira.
• Improved operational processes to enhance customer engagement and retention.

Data Analyst at Sicoob (2021-01 – 2024-01)

Supported commercial and operational decision-making within one of Brazil's largest financial cooperatives. Focused on transforming large volumes of internal and market data into analytical insights used for strategic planning and business development.

• Developed dashboards and analytical reports for executives and commercial teams.
• Performed large-scale data analysis to identify business opportunities and performance trends.
• Automated recurring reports and improved data preparation workflows.
• Supported prospecting initiatives through market and competitive analysis.
• Collaborated with analytics and operations teams to translate business questions into actionable insights.

Customer Success Manager (Data & BI Solutions) at Neoway (2019-01 – 2021-01)

Worked with enterprise clients across banking, manufacturing, and financial services, helping them adopt data intelligence and business analytics solutions to improve prospecting, segmentation, due diligence, and market analysis.

• Managed strategic relationships with enterprise customers.
• Supported adoption of advanced data and analytics solutions.
• Built dashboards and analytical reports to support decision-making.
• Helped clients identify revenue opportunities using large-scale public and proprietary datasets.
• Worked with cross-functional teams to translate business needs into scalable solutions.