Last professional experience:
Field Marketing Manager
RELEX Solutions (Remote) | Dec 2022 – Nov 2025
Global Tech Company (Retail Planning and Supply Chain AI Solution)
- Executed the regional Go-to-Market strategy together with the commercial area, expanding penetration in Brazil to meet Latin American objectives.
- Significantly contributed to generating a marketing-influenced pipeline of over $17 million in strategic accounts in Brazil by September 2025, directly contributing to strategic business deals in Latin America.
- Organized and executed C-level events and campaigns, boosting visibility in the supply chain community and accelerating the creation of opportunities.
- Managed simultaneous projects meeting tight deadlines and involving several areas: pre-sales, sales, business development, customer success, and global marketing (creative, digital, ABM, content, and communication) and strategic external alliances.
- Generated significant improvement in brand recognition through press relations management, generating more than 200 publications in trade and business media over a year and a half.
- Excellent results were obtained with the presence of decision-makers at proprietary events, presenting case studies to engage prospects from target accounts aligned with the sales team. Attended international events, strengthening networking and brand exposure.
- Driven continuous improvement through KPI analysis, increasing efficiency and predictability in pipeline generation.
- Presented KPIs and action plans in QBRs (Quarterly Business Reviews) to C-levels, vice presidents, and regional and global leaders.
- Intense management of supplier network, contracts, and international payments to serve the various activities generated in Brazil.
- Achieved significant growth in engagement through localized and well-coordinated event marketing campaigns.
