Ajantha Kumara

Results-driven Marketing and Retail Professional with 10+ years of experience in shopper marketing, in-store campaigns, POP programs, signage, and customer engagement initiatives that drive traffic, conversion, and sales. Skilled in campaign execution, vendor coordination, cross-functional collaboration, and performance tracking, with a proven ability to translate marketing strategies into impactful in-store experiences. Experienced in fast-paced Canadian retail environments, detail-oriented, and deadline-driven, consistently delivering flawless execution at the store level.

Product Representative at Spinny Cars Ltd (2025-07 – Present)

• Execute marketing and sales strategies to promote inventory and improve customer engagement and conversion rates
• Deliver customer-centric experiences aligned with retail sales and marketing objectives
• Support in-store promotional efforts and product positioning to enhance customer journey
• Collaborate with internal teams to optimize showroom experience and sales performance

Sales Associate at Dollarama (2024-09 – 2025-06)

• Supported in-store marketing execution, including merchandising, promotional displays, and signage compliance
• Delivered high-quality customer service in a fast-paced retail environment, contributing to positive customer experience
• Assisted in inventory coordination and stock replenishment to ensure product availability
• Maintained store standards and visual presentation aligned with promotional campaign

Manager – Sales & Marketing at Alliance Finance Co. PLC (2021-05 – 2024-08)

• Led end-to-end marketing campaigns, including planning, execution, and performance analysis across multiple channels
• Developed and implemented customer engagement initiatives and promotional campaigns to drive acquisition and retention
• Coordinated with internal teams and external vendors/agencies to deliver marketing materials and ensure timely execution
• Managed CRM strategies and customer journey initiatives, improving customer experience and engagement
• Executed campaign performance tracking and reporting, providing insights and recommendations for optimization
• Introduced and promoted new products (Gold Loan, Remittance), improving customer reach and market penetration
• Led cross-functional teams to achieve year-over-year sales and marketing target

Manager – Micro Loan & Micro Leasing at Siyapatha Finance PLC (2012 – 2021)

• Launched and expanded financial products across 53 branches, ensuring consistent customer experience and brand execution
• Developed and executed marketing initiatives and retail activation strategies to increase market share
• Led cross-functional collaboration between operations, sales, and marketing teams
• Monitored performance metrics and campaign outcomes, driving continuous improvement
• Supported branch-level execution of marketing and customer engagement programs

Master of Business Administration in MBA – London Metropolitan University (2021)

Diploma in Accountancy – TEC Sri Lanka

AAT Finalist – Association of Accounting Technicians of Sri Lanka