Ali Bafagih

Results-driven Sales and Business Development Leader with a proven track record of exceeding revenue targets, building strategic partnerships, and opening new markets across Canada, UAE, Yemen, KSA, and Egypt. Expertise in full-cycle B2B sales including new business development, key account management, and win-back of churned clients. Consistent record of delivering 15-30% revenue growth across service, FMCG, CPG, retail, and consulting industries.

Expert in Salesforce, HubSpot, CRM strategy, marketing automation, and customer experience.

Multilingual: English, Arabic, Swahili, and French.

Administration Manager at Ron Queen Services Inc (2025-10 – 2026-03)

• Managed full financial operations using QuickBooks, ensuring 100% on-time client billing and accurate financial reporting across multiple active work sites.
• Reduced procurement and supply costs by 10% through optimized buying cycles and strategic vendor sourcing.
• Decreased fleet operational downtime by 15% through disciplined preventive maintenance scheduling and compliance management for a 20-vehicle fleet.
• Coordinated multi-site logistics and materials delivery, maintaining 100% operational readiness for field crews.

Sales Manager at FSSC MENA LLC (2023-10 – 2025-09)

• Launched MENA regional sales operations from scratch for a European food safety certification and auditing company, building the entire client portfolio with no prior market presence.
• Achieved 15% year-over-year revenue growth and expanded active client portfolio by 10% through targeted outreach and tailored proposals to food manufacturers, processors, and hospitality operators.
• Improved overall business profitability by 25% by optimizing service delivery workflows and integrating operational technology solutions.
• Ensured 100% client compliance with UAE food safety regulations and IFS certification standards, reducing regulatory risk and improving client retention.

Business Development Manager at Expert Mark Group (2023-11 – 2025-01)

• Advised international companies on UAE market-entry strategies including free zone vs mainland setup, ownership structures, regulatory compliance, and regional representation.
• Signed 7 strategic channel partnership agreements with major UAE free zones in under 4 months including Masdar City, RAK Free Zone, Ajman Free Zone, and Abu Dhabi Financial District, generating new client referral pipelines.
• Secured 10+ corporate consulting engagements and increased sales conversion rates by 30% through consultative, insight-led client engagement.
• Grew qualified lead generation by 20% and improved proposal acceptance rate by 25% through targeted prospecting and industry event engagement.

Business Development Manager at Balhaf Trading Company LTD (2023-01 – 2024-03)

• Launched new business verticals in renewable energy, identifying market opportunities and building supplier relationships that delivered 15% revenue growth within the first year.
• Surpassed annual sales targets by 10% through strategic proposal development, competitive vendor negotiations, and consultative client acquisition.
• Conducted market research to identify underserved product categories and client segments, enhancing the company service portfolio and competitive positioning.

Operations Manager / Owner at INS Market (2018-07 – 2020-08)

• Operated a multicultural retail store with full P&L ownership including supplier negotiation, product buying, inventory management, staffing, and daily operations.
• Grew annual revenue to $1.3M with 20% year-over-year growth through community-focused positioning and merchandising optimization.
• Reduced operational costs by 15% through inventory optimization and improved procurement practices.
• Recruited, trained, and led store team, improving overall team performance by 20% through structured onboarding and coaching.

Inside Sales Account Manager at Dell Canada (2016-01 – 2017-01)

• Managed a portfolio of 300 corporate accounts with full responsibility for retention, revenue growth, upselling, and strategic win-back of clients who had moved to competitors.
• Managed a CAD $3M in quarterly sales quotas through Salesforce CRM-driven account planning and consultative selling.
• Re-engaged and recovered churned accounts through tailored competitive proposals, restoring lost revenue.
• Achieved 95% customer satisfaction rating through structured account reviews and personalized engagement strategies.
• Recognized for top-tier performance in client retention and revenue growth.

Sales & Customer Service Executive at Teleperformance Canada (2015-05 – 2015-09)

• Achieved 90% customer retention rate through consultative selling and personalized customer support.
• Increased individual sales performance by 10% through solution-based product recommendations aligned to customer needs.

Country Manager – Yemen at Cegelec Oil & Gas Division (2007-03 – 2014-04)

• Built and managed Yemen country operations from the ground up, growing revenue from $800K to $3.25M in under 3 years.
• Served as primary contract authority and client relationship owner for engineering, electrical installation, and maintenance contracts valued between USD $500K and $1.5M per contract.
• Managed strategic relationships with international energy and infrastructure companies operating under concession agreements with the Yemeni government.
• Led and managed 40+ staff across multiple field sites with full accountability for recruitment, logistics, deployment planning, and performance management.
• Exceeded annual revenue targets by 20% consistently including through periods of regional conflict, while expanding operations into UAE and KSA markets.

Postgraduate Diploma in Business Analysis – Fanshawe College (2026-12)

Postgraduate Diploma in Customer Relationship Marketing & Sales Management – Fanshawe College (2022-04)

Postgraduate Diploma in Operations Management – Fanshawe College (2019-12)

Program in Sales & Marketing Bridging Program – Humber College via Access Employment (2015-02)

Bachelor of Arts in French Language – Sana'a University