Administrative Coordinator - Desjardins - Aurora
(2020-02 - 2020-03)
- Quickly learned administration programs and processes for mail returns, assignment of temporary licensing and vehicle policy changes
- Learned to effectively support agents, team members and various staff in administrative requests
- Attended team meetings on process improvements and education on new software
- Assisted with the review of policy documents prior to mailing
Copywriter – Copy Editor - Thomson Reuters
(2016-10 - 2020-02)
Freelance
- Collaborated with Product Marketing to create promotional material for legal publications
- Wrote and edited self-mailers, postcards, brochures, ads, letters, e-mail, web landing pages and announcements
- Wrote succinct, attention-grabbing posts for Twitter, Facebook, LinkedIn
- Proofread a variety of material including: PowerPoint presentations, Retention files, sales letters, catalogue copy, email and social media channels
- Responsible to ensure accuracy in art, branding, grammar and spelling
Copywriter - Butterfly Squad/Film Priority (Media Agency)
(2014-07 - 2019-05)
Freelance
- Wrote voice-over copy for commercials in the IT and Real Estate market
- Wrote copy for a variety of E-com ads promoting various products
- Wrote a commercial for a Tamil Variety Show, that was featured at the CBC Centre
- Consulted on copy and wrote for the company as it evolved
Blog Poster - The Indulged Traveler
(2013-10 - 2013-11)
Freelance
- Posted, edited and laid out copy and art for an up-and-coming travel blog
- Acquired valuable WordPress skills
- Merged WordPress content with Facebook, Twitter and LinkedIn
Senior Fundraising Writer - Blakely Journey - Aurora
(2011-10 - 2012-06)
- Collaborated with North America's top charities in creating direct mail campaigns that succeeded in driving optimal funds
- Researched and interviewed patients, foundation chairs and CEOs to write donor appeal letters, segmentation variables, landing pages, e-blasts, advertorials and news articles
- Worked with production and client services to develop powerful and creative direct mail campaigns that reflected the true brand and objectives of each client
- Helped to develop a strategic plan for each campaign from design to distribution
- Wrote e-blasts, landing pages, direct mail letters, newsletter articles and advertorials for a wide spectrum of clients
- Clients included St. Michael's Hospital, Nature Canada, The Ontario Liberals, The Walrus Magazine as well as B.C. Children's Hospital
Copywriter - Thomson Reuters - Scarborough
(2010-08 - 2011-05)
- Wrote e-mails, self-mailers, web landing pages, announcements, direct mail brochures, ads and letters promoting legal literature
- Worked in an extremely fast paced environment, writing copy on demand
- Interpreted creative briefs and wrote copy to meet clients' objectives
- Contributed to weekly copy sessions with writing team and creative lead to identify process issues and solutions
- Edited and proofread web, print as well as graphic design
- Researched the market, competition and various media to leverage copy
Copywriter - Canada Law Book - Aurora
(1999-05 - 2010-08)
- Created promotional material for a wide spectrum of legal publications
- Wrote and edited self-mailers, postcards, brochures, ads, e-mail, web landing pages
- Created campaigns for a variety of high-profile clients in all areas of law
- Collaborated with Canada's top lawyers and judges to promote their literature
- Developed and leveraged each campaign through in-depth market research
- Worked regularly with upper management and VPs in campaign development
- Was responsible for catalogue content and production
- Worked with creative team to conceptualize and design the company website
- Maintained web content including author biographies, pricing information, book content
- Supported campaign initiatives through market research, target market and news
