Amanda West

A detailed-oriented, organized office professional with social media marketing and passionate about working with kids. I worked as an administrative coordinator in my most recent capacity adding to my diverse area of expertise. I've also enjoyed working as a lunch monitor at Northern Lights PS.

Administrative Coordinator - Desjardins - Aurora

(2020-02 - 2020-03)

• Quickly learned administration programs and processes for mail returns, assignment of temporary licensing and vehicle policy changes
• Learned to effectively support agents, team members and various staff in administrative requests
• Attended team meetings on process improvements and education on new software
• Assisted with the review of policy documents prior to mailing

Copywriter – Copy Editor - Thomson Reuters

(2016-10 - 2020-02)

Freelance

• Collaborated with Product Marketing to create promotional material for legal publications
• Wrote and edited self-mailers, postcards, brochures, ads, letters, e-mail, web landing pages and announcements
• Wrote succinct, attention-grabbing posts for Twitter, Facebook, LinkedIn
• Proofread a variety of material including: PowerPoint presentations, Retention files, sales letters, catalogue copy, email and social media channels
• Responsible to ensure accuracy in art, branding, grammar and spelling

Copywriter - Butterfly Squad/Film Priority (Media Agency)

(2014-07 - 2019-05)

Freelance

• Wrote voice-over copy for commercials in the IT and Real Estate market
• Wrote copy for a variety of E-com ads promoting various products
• Wrote a commercial for a Tamil Variety Show, that was featured at the CBC Centre
• Consulted on copy and wrote for the company as it evolved

Blog Poster - The Indulged Traveler

(2013-10 - 2013-11)

Freelance

• Posted, edited and laid out copy and art for an up-and-coming travel blog
• Acquired valuable WordPress skills
• Merged WordPress content with Facebook, Twitter and LinkedIn

Senior Fundraising Writer - Blakely Journey - Aurora

(2011-10 - 2012-06)

• Collaborated with North America's top charities in creating direct mail campaigns that succeeded in driving optimal funds
• Researched and interviewed patients, foundation chairs and CEOs to write donor appeal letters, segmentation variables, landing pages, e-blasts, advertorials and news articles
• Worked with production and client services to develop powerful and creative direct mail campaigns that reflected the true brand and objectives of each client
• Helped to develop a strategic plan for each campaign from design to distribution
• Wrote e-blasts, landing pages, direct mail letters, newsletter articles and advertorials for a wide spectrum of clients
• Clients included St. Michael's Hospital, Nature Canada, The Ontario Liberals, The Walrus Magazine as well as B.C. Children's Hospital

Copywriter - Thomson Reuters - Scarborough

(2010-08 - 2011-05)

• Wrote e-mails, self-mailers, web landing pages, announcements, direct mail brochures, ads and letters promoting legal literature
• Worked in an extremely fast paced environment, writing copy on demand
• Interpreted creative briefs and wrote copy to meet clients' objectives
• Contributed to weekly copy sessions with writing team and creative lead to identify process issues and solutions
• Edited and proofread web, print as well as graphic design
• Researched the market, competition and various media to leverage copy

Copywriter - Canada Law Book - Aurora

(1999-05 - 2010-08)

• Created promotional material for a wide spectrum of legal publications
• Wrote and edited self-mailers, postcards, brochures, ads, e-mail, web landing pages
• Created campaigns for a variety of high-profile clients in all areas of law
• Collaborated with Canada's top lawyers and judges to promote their literature
• Developed and leveraged each campaign through in-depth market research
• Worked regularly with upper management and VPs in campaign development
• Was responsible for catalogue content and production
• Worked with creative team to conceptualize and design the company website
• Maintained web content including author biographies, pricing information, book content
• Supported campaign initiatives through market research, target market and news

Diploma - Advertising - Georgian College (1997 - 1999)