Christine Diesbourg

Senior communications leader with expertise in shaping narratives, strengthening reputation, and driving measurable business outcomes. I specialize in transforming complex information into clear, compelling stories that align stakeholders, accelerate understanding, and inspire action. With a strong track record in crisis communications, cross-functional leadership, and integrated communications strategies, I help organizations communicate with clarity, purpose, and impact.

My focus is always the same: create clarity, reduce noise, and ensure people understand what matters and why.

Senior Specialist, Community Relations, Canada Area at WM (Waste Management) (2024-01 – Present)

Developed and executed strategic communications initiatives and Content Calendars to support business transformation, strengthen employee engagement, and stakeholder understanding.

• Launched sustainability education programs that increased awareness and participation across internal and external audiences.
• Launched and managed new social media channels supporting executive visibility and organizational reputation, generating more than 1,700 organic engagements and 1,000 new followers within five months.
• Led communications for the opening of two state-of-the-art recycling facilities, improving community understanding of recycling responsibility.
• Provided executive counsel on communication risks, opportunities, and change implications.
• Created engaging employee communications and events for well-balanced, informed employees.
• Managed confidential information with the ability to influence, advise, and support senior leaders in shaping strategic communications.

Brand and Marketing Communications Manager at Unitron Hearing (2020-01 – 2024-01)

Worked across businesses to plan engaging communications to achieve awareness and consideration across all audiences and position for advantage and differentiation.

• Oversaw all global social media channels, driving performance and establishing best practices.
• Developed integrated media plans/strategies (across owned, earned, and paid digital) to achieve brand awareness and business results.
• Developed scope, strategies, and briefs that inspired agency partners to deliver integrated campaigns.
• Trained internal audiences on the Unitron brand.
• Directed and prepped content for web, social, speeches, whitepapers, and internal communications.

Senior Manager, Marketing Communications at Encircle Inc. (2019-12 – 2020-12)

Created and executed marketing plans consistent with strategic objectives, SAAS, and product strategy.

• Implemented a multi-platform content calendar and strategy.
• Developed guidelines and templates for all major content deliverables.
• Developed website marketing strategies, email marketing campaigns, case studies, blog content, and web updates, including content editing and creation, emphasizing SEO.
• Generated compelling messaging that established the company as an industry thought leader.
• Created educational content such as blogs, whitepapers, press releases, videos, and webinars.
• Managed content, strategy, and development of social media platforms (Facebook, Instagram, Twitter).

Senior Manager Communications & Brand at Christie Digital Systems (2006-01 – 2019-01)

Led the definition and development of the Christie brand and delivered guidelines and templates resulting in Christie maintaining a 'Top 3' brand position within the industry.

• Managed a team of 4 professionals handling performance management, career development, and engagement that resulted in a high-performing and respected team.
• Delivered comprehensive campaigns designed to positively impact brand image, communicate product positioning, and meet pipeline/revenue goals.
• Wrote, edited, and guided web content for SEO/SEM, targeted email campaigns, lead nurturing, content marketing, social media campaigns, and webinars.
• Ensured responsible use of resources to end each year 10% under budget.
• Supported corporate events, trade shows, and product launches through integrated marketing campaigns, promotional materials, presentations, and audience communications.
• Collaborated and negotiated with outside vendors for best capabilities.
• Created compelling speeches, videos, and presentations, allowing senior management to deliver effective, on-brand messages in a timely fashion.
• Provided public relations leadership and strategic counsel during sensitive business issues, supporting leadership with stakeholder communications, message development, and reputation management.

Journalism – Conestoga College

Leadership – Harvard

Social Media for Business Performance – University of Waterloo