Daniel Garcia

I am a highly experienced sales and client services professional living locally in Barrie, Ontario.

My background includes 15 years in the media and advertising industry, primarily at Bell Media, supplemented by more experience working at other companies, where I developed expertise in strategic account management, driving revenue growth through upselling, and ensuring flawless campaign execution. I managed key national accounts (including Amazon, Nestlé, and Volvo) and am known for my strong relationship-building skills, data-driven insights, and my commitment to being a dedicated and easygoing team player who always delivers results.

As a long-time resident, I have a strong connection to and understanding of the local Barrie community, which I believe adds valuable perspective to client-facing or business development roles.

Daniel Garcia is an experienced professional with a strong background in national sales, campaign management, and client relations within the media industry, having worked at Bell Media for nearly ten years in progressively more responsible roles.

Account Representative (National Sales)

From January 2022 to June 2025, Daniel worked as an Account Representative, including a period as the French Lead. In this capacity, they were responsible for:

Securing multimillion-dollar campaigns by developing and delivering customized, cross-platform advertising proposals in both French and English markets.

Growing and retaining major national accounts such as Amazon, Volvo, Nestlé, Johnson & Johnson, and Unilever, which resulted in consistent renewals and incremental revenue growth.

Negotiating high-impact media buys, ensuring 100% on-time campaign launches and optimizing client ROI.

Generating new revenue by identifying upsell opportunities and expanding partnerships, which drove the adoption of emerging product lines.

Delivering flawless, integrated campaigns by collaborating with cross-functional teams (sales operations, brand partnerships, and production).

Producing insightful research and market analysis, creating projection reports and sales presentations that helped the sales team exceed targets.

Sales Coordinator (National Sales)

From December 2018 to January 2022, Daniel served as a Sales Coordinator. Key responsibilities included:

Maintaining and facilitating advertising contracts across Bell Media and Specialty Networks.

Oversaw project management and coordinated cross-functional teams to ensure seamless campaign execution.

Supporting Account Executives by onboarding new clients, preparing avails and schedules, and addressing client inquiries.

Developing and distributing detailed performance reports to assess campaign effectiveness.

• Digital Marketing Certificate from HubSpot Academy.
• A Television Broadcasting Diploma from Fanshawe College in London, ON, which you received in April 2011.