Jeff Soralbo

Strategic Account Manager and Business Development professional with 20+ years of experience driving revenue growth across CPG, food service, pharmaceutical, and B2B marketing industries. Proven ability to manage portfolios up to $900K+, consistently exceed sales targets (108%+), and deliver measurable revenue expansion through new business acquisition, account retention, and upselling. Experienced in full-cycle enterprise sales, complex stakeholder management, contract negotiation, and long sales cycle conversion.

Strong track record of penetrating large organizations including Bimbo Canada, Marriott International, and Sofina Foods. Hybrid hunter–farmer with expertise in pipeline development, CRM-driven forecasting, and multi-site account growth.

Account Manager, Strategic Sales and Marketing - Add Impact Inc. - Ontario

(2025-05)

• Generated $300K+ in new revenue within first year through enterprise-level prospecting, account conversion, and strategic upselling
• Developed and managed a high-value B2B pipeline across CPG, hospitality, and institutional sectors, consistently progressing deals through full sales cycle
• Secured and expanded enterprise relationships with major organizations including Bimbo Canada, Wonderbrands, Olymel, and Sofina Foods
• Penetrated global hospitality accounts including Marriott International by mapping stakeholders and executing multi-touch engagement strategies
• Reactivated dormant accounts with converting previously inactive clients into $50k recurring revenue streams and improving overall portfolio engagement
• Delivered end-to-end sales execution including discovery, proposal development, negotiation, and closing across short and long-cycle deals
• Managed national accounts ensuring consistency in branding execution, fulfillment delivery, and multi-location stakeholder alignment
• Leveraged Salesforce CRM to improve pipeline visibility, forecast accuracy, and conversion rate tracking
• Closed multiple enterprise accounts contributing to six-figure pipeline growth within first 4–6 months
• Successfully reactivated dormant accounts and converted them into active revenue-generating clients

Territory Manager, Institutional Sales - Ecolab, Canada - Canada

(2024-07 - 2025-05)

• Managed $900K+ revenue portfolio across hospitality, food service, and institutional sectors, including multi-site enterprise accounts
• Achieved 108% of annual sales target through new business acquisition, upselling, cross-selling, and strategic account expansion
• Drove 60% new business growth while maintaining strong retention across key institutional accounts
• Expanded enterprise relationships with Compass Group Canada, Sodexo, IQ Offices, hotel groups, and University of Toronto
• Conducted on-site consultations to align product solutions with operational needs, increasing client retention and account penetration
• Managed RFP-driven opportunities and contract negotiations across competitive institutional procurement environments
• Maintained accurate forecasting, pipeline hygiene, and CRM discipline to improve deal visibility and conversion rates
• Exceeded annual quota (108%) while managing high-value, multi-site institutional portfolio
• Expanded key accounts into multi-location contracts, increasing total account value and footprint

Territory Manager, Product Promotions Associate (Diabetes Line) - United Laboratories Inc. - Philippines

(2007-07 - 2022-07)

• Consistently exceeded sales targets across long-cycle pharmaceutical territory, including 108% performance in 2018
• Managed $1.5M revenue in key physician and institutional accounts, driving sustained product adoption and prescription growth
• Expanded territory reach by targeting non-tiered physicians and under-penetrated healthcare segments
• Built and maintained long-term stakeholder relationships across healthcare professionals, clinics, and hospital systems
• Led a 5-man third party promotional associates, improving territory execution efficiency and overall sales performance
• Executed consultative, relationship-driven selling strategies in a highly competitive pharmaceutical market
• Recipient of TOPS Award for Customer Focus recognizing excellence in client relationship management
• Expanded physician network and significantly increased prescription volume through targeted account development

Postgraduate Programs (Honours) - Marketing and Corporate Account Management - Centennial College

Bachelor of Arts - Mass Communication major in Broadcast Journalism - Centro Escolar University, Manila