Lyndon Chiang

Product marketing leader with 8 years of experience driving integrated media strategies, cross-functional campaign execution, and budget ownership for global consumer franchises.

Lead Brand and Product Marketing Manager at 2K Games (2024-07 – Present)

• Own live service marketing strategy for NBA 2K Mobile and Arcade Edition, overseeing omnichannel campaign planning, execution, and reporting across paid and organic social, athlete, influencer, and creator channels.
• Manage App Store Optimization efforts, maintaining a top 25 spot for NBA 2K Mobile through creative AB testing, featuring, and live ops card strategy.
• Partner cross-functionally with Studio, Publishing, Creative Production, and Regional teams to deliver integrated campaign moments aligned to seasonal product launches and business KPIs.
• Manage the global marketing budget, allocating investment across brand awareness, creative development, media channels, and optimizing against performance analytics
• Lead agency and licensor briefing processes for creative development, translating brand strategy into clear briefs and managing complex approval workflows to ensure brand consistency across all touchpoints.

Product Marketing Manager at Kabam Games Inc. (2019-09 – 2024-06)

• Led full-funnel marketing for Marvel Contest of Champions, a live-service product operating year-round — developing awareness, consideration, and engagement campaigns across social, community, and web channels.
• Owned strategic relationship with Marvel licensor, managing high-level brand approvals and leveraging IP synergies to amplify reach across global campaign launches.
• Developed and executed integrated GTM plans for major product moments, coordinating across User Acquisition, Creative Services, and Product teams to deliver cohesive campaign beats.
• Applied consumer insights and performance data to inform media investment decisions, optimize channel mix, and improve campaign effectiveness across touchpoints.

Bachelor of Commerce (Honours) in Marketing and Entrepreneurship – Smith School of Business, Queen's University