Michael Robotham

Professional automotive sales leader with focus on driving results and fostering team collaboration. Proven track record in building customer relationships, managing inventory, and maximizing sales performance. Skilled in customer engagement, and adapting to changing market conditions. Reliable and flexible, with strong commitment to achieving sales targets and team success.

New Car Sales Manager - Bennett Chevrolet Cadillac Buick GMC - Cambridge, ON

(2026-02 - 2026-09)

Led sales team performance, reinforcing dealership processes and customer engagement standards.

• Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
• Monitored CRM activity to improve lead follow-up and appointment-setting consistency.
• Evaluated inventory mix and pricing strategy to support competitive vehicle merchandising.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Negotiated deal structures to protect margin while meeting customer expectations.

New and Used Car Sales Manager - Stratford Nissan - Stratford, ON

(2024-08 - 2026-02)

• Supervised inventory acquisition pricing with VAuto and monitored inventory aging to ensure competitive market positioning.
• Delivered hands-on mentorship to new sales staff through comprehensive training on company processes and sales best practices.
• Coordinated pre-owned vehicle repairs and maintenance, verifying vehicle condition met quality standards before customer offering for sale.
• Managed negotiation of competitive customer deals to support sustainable margin performance and customer satisfaction.

New and Used Car Sales Manager - Greg Vann Nissan - Cambridge, ON

(2022-02 - 2024-08)

• Monitored inventory levels and managed stock flow to achieve optimal turnover rate and profitability.
• Conducted regular appraisal of pre-owned vehicles to ensure accurate pricing aligned with market value and vehicle condition.
• Hired and trained salespeople, then monitored performance to ensure quota establishment and consistent sales goal tracking.
• Partnered with Finance Department to secure customer financing options and close sales efficiently.

Territory Sales Manager - Otolane - Aurora, ON

(2020-01 - 2022-02)

• Developed and owned territory sales plans to expand market share and strengthen distributor relationships.
• Conducted Otolane platform training for customers to support successful adoption.
• Carried out vehicle capture activities per established requirements to support accurate documentation.
• Evaluated territory performance to identify growth opportunities and refine sales strategies to support revenue growth.
• Established long-term customer relationships by providing responsive service and maintaining consistent follow-up for ongoing support.

General Sales Manager - Kia of Newmarket - Newmarket, ON

(2016-09 - 2020-01)

• Established team goals, monitored daily performance metrics, and executed improvement strategies to support achievement of team objectives.
• Trained sales associates on product specifications, sales incentive programs, and selling techniques aligned with customer satisfaction goals.
• Handled customer relations issues to maintain client satisfaction and enable timely resolution.
• Coached and trained sales team through consistent coaching sessions to sustain strong performance.
• Maintained consistent sales-target achievement by closely tracking sales performance trends and modifying sales strategies as needed.
• Directed daily sales operations, aligning showroom activity with dealership targets and customer experience standards.

Used Car Assistant Manager - Barrie Honda - Barrie, ON

(2014-07 - 2016-09)

• Developed and maintained strong working relationships with staff to foster a positive work environment.
• Addressed and resolved customer complaints promptly to support customer satisfaction.
• Assisted customers in assessing needs and maintaining current knowledge of consumer preferences to support customer service continuity.
• Oversaw inventory levels to maintain stock availability and support cost reduction efforts through reduced overhead.
• Supported recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.

Sales Manager & Scion Brand Manager - Jackson's Toyota - Barrie, ON

(2013-10 - 2014-07)

• Verified deliveries readiness and ensured signed paperwork completion to support operational processing.
• Approved and managed deals for sales consultants to support sales operations.
• Resolved customer complaints professionally, delivering friendly and courteous service.
• Managed event organization and planning to promote scion brand awareness.
• Led team performance enhancement through comprehensive training sessions focused on product knowledge and sales techniques.

College Diploma - Advertising And Marketing - Georgian College