Marketing and Sales Professional
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Dynamic marketing professional with global business experience and an eagerness for constant self-development. Well-versed in corporate growth strategy, digital transformation, product positioning, technical content production, and market research. Extensive background managing accounts and delivering on sales growth for B2B tech brands. On a personal level, I am incredibly interested in healthcare technologies and their applications.
Powered revenue growth for clientele working as a liaison between Digital Reach’s internal team and external accounts.
Managed several 5-figure ad budgets with Meta, Google, Bing, and LinkedIn.
Developed, executed, and optimized clients' full-funnel marketing strategies and automations within Hubspot: account-based marketing, email marketing, offline marketing, retargeting, and more. Produced numerous high-quality large content pieces (whitepapers, infographics, videos) and ad copy/creative in collaboration with the in-house content team.
Bachelor of Commerce from the University of Victoria.
MSc. in International Business from Tilburg University in the Netherlands. Thesis topic: the influence of augmented reality and brand familiarity on brand image: A study of e-commerce retailers.
