Saufiya McRae

Marketing professional with over 15 years of proven experience planning and coordinating campaigns for both digital and traditional marketing channels. Strong expertise in creating content that establishes loyalty between brands and their targeted consumer.

DIGITAL MEDIA MANAGER at Kiskadee Media - Alima Group of Companies (2018-01 – Present)

Coordinated digital marketing campaigns across multiple social channels for company-owned brands as well as six additional clients.

• Developed a Facebook advertising campaign to launch online delivery for brick-and-mortar locations during COVID, generating over $25,000 in sales within the first week.
• Designed, curated, and managed all published content, including blogs, email newsletters, social media posts, advertisements, and flyers.
• Implemented various analytics to monitor campaign success, present progress reports, and redefine each brand's personal targets in light of the results.

MARKETING EXECUTIVE at Guyana Marriott Hotel (2015-01 – 2018-06)

Continuously support the Director of Sales & Marketing on the strategic positioning of the hotel through several new and ongoing initiatives.

• Created and launched an integrated, multi-channel campaign that generated 50% more wedding sales than the previous year.
• Implemented and executed multi-channel marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
• Managed the creation of marketing material, collateral, and sales support tools.

SOCIAL MEDIA MANAGER at SocialRank Media (2012-01 – 2014-12)

Developed and implemented strategic social media marketing plans for clients across different industries including retail, coaching, hospitality, medical, and food and beverage.

• Promoted the launch of a new restaurant in New York using only Facebook and Instagram advertising and received 250 covers on opening day.
• Instituted marketing content such as blogs, email newsletters, advertisements and social media posts.
• Created and facilitated online contests to grow audience and retain the interest of current followers.
• Used Sprout Social, Google Analytics and Hubspot to monitor account insights and provide reports.
• Identified target market and key segments through in-depth analysis of markets and related trends.

MARKETING MANAGER at Pegasus Hotel (2011-01 – 2011-12)

Planned, implemented and executed strategic marketing plans for the hotel including its conference and dining facilities in order to attract potential customers and retain existing ones.

• Planned and launched innovative, creative and effective campaigns, including the country's first Seafood festival which resulted in 500 tickets sold and an overall profit of 7,500 USD.
• Collaborated with sales, finance, and food and beverage departments to develop a brand voice, streamline marketing budget and implement communication protocols.

MARKETING MANAGER at Gizmos & Gadgets (2009-11 – 2010-12)

Worked with various sales and purchasing department to ensure sales goals were met while managing marketing budget and solving customers issues.

• Launched two additional store locations across the country which increased the company's estimated yearly income by 20%.
• Assisted the sales team in the development and maintenance of a comprehensive and integrated merchandising strategy that created a positive sales environment in every branch.
• Balanced company objectives and customer desires when formulating pricing and marketing strategies for new product launches.

JUNIOR MARKETING MANAGER at Airport M&M Services (2008-01 – 2009-09)

Researched market trends, establish target demographic, pricing structure and other relevant information to develop comprehensive marketing strategies and effective execution methods.

• Prepared presentations to various companies on the benefits of using company services; organized public events to promote company and its services.
• Developed and wrote informational and promotional materials; worked with graphic designers and printers to produce finished promotional products.

MARKETING CONSULTANT at The Consulting Group (2006-03 – 2007-12)

Worked together with the team to help achieve client's marketing and sales goal by orchestrating successful door-to-door, telesales and mall campaigns.

DIPLOMA in MARKETING – Humber College (2007-05)