Owen Guo

Results-driven international business development and management professional with over 17 years of experience in B2B sales, OEM/ODM project management, procurement, and cross-functional team leadership. Expertise in the lighting (semiconductor) industry, with deep knowledge of upstream/downstream supply chains, market trends in APAC, Europe, and the Americas. Proven ability to develop and execute strategic plans, build and maintain long-term client relationships, and drive revenue growth.

Recognized for exceptional communication, negotiation, and problem-solving skills, with a strong reputation for delivering high-quality service and client satisfaction.

General Manager at Shanghai Trico Lighting Co., Ltd. (2009-11 – Present)

Led company establishment and growth, developing overall business strategy, product architecture, and new product R&D processes. Managed end-to-end OEM/ODM projects from client negotiation to production follow-up, ensuring timely delivery and quality compliance.

• Led company establishment and growth, developing overall business strategy, product architecture, and new product R&D processes.
• Managed end-to-end OEM/ODM projects from client negotiation to production follow-up, ensuring timely delivery and quality compliance.
• Built and optimized B2B platforms, implemented digital marketing strategies, and expanded social media presence to enhance global brand visibility.
• Developed supplier evaluation and selection systems, achieving cost reduction of 15% through strategic procurement and supply chain optimization.
• Organized and participated in international trade shows, generating an average of 30+ qualified leads per event.
• Oversaw cross-functional coordination among R&D, production, logistics, and sales teams to ensure seamless project execution and customer satisfaction.

Senior Account Executive / Legal Group at Global Leaders Institute (2009-09 – 2009-11)

Researched and identified key decision-makers from Fortune 500 and leading global companies in intellectual property and legal sectors. Conducted targeted outreach and event coordination.

• Researched and identified key decision-makers from Fortune 500 and leading global companies in intellectual property and legal sectors.
• Conducted targeted outreach via email and phone, successfully securing senior executive participation for the China Intellectual Property Business 2009 conference.
• Collaborated in event planning and on-site coordination, contributing to a high-engagement conference environment.

Account Executive / Lighting Department at Kenzrun LED Lighting (2008-02 – 2009-09)

Developed and managed sales channels in designated international markets (Europe & North America). Handled customer inquiries, order negotiations, and after-sales support with exceptional retention rates.

• Developed and managed sales channels in designated international markets (Europe & North America), achieving annual sales growth of 20%.
• Handled daily customer inquiries, order negotiations, and after-sales support, maintaining a client retention rate of over 95%.
• Coordinated with R&D and production departments to customize product solutions for key clients, enhancing customer satisfaction and repeat business.
• Participated in industry exhibitions such as HK Lighting Fair, successfully expanding client network and brand recognition.

Sourcing & Supply Chain Specialist at Eco-Fx (2011-06 – 2012-03)

Consulting and advisory role focused on sourcing and supply chain optimization.

Procurement Strategy Advisor at MEYBOD NOOR Company (2011-07 – 2012-06)

Consulting and advisory role focused on procurement strategy.

Market Entry & Business Development Consultant at UPG Russia (2012-04 – 2012-07)

Consulting and advisory role focused on market entry and business development.

Sourcing, QA & Shipping Coordinator at Studio No. 7 (2012-03 – 2012-05)

Consulting and advisory role focused on sourcing, quality assurance, and shipping coordination.

JXAU - 2004 to 2008