Martina Restuccia

Brand & Marketing professional with over 8 years of experience in consumer health and lifestyle environments. Strong background in brand strategy, digital activation and cross-functional project management. Experienced in leading integrated marketing initiatives across international markets, strengthening brand positioning and driving measurable business impact through data-driven decision making.

Digital Project Specialist at Apoteca Natura Global (Grupo Aboca) (2018-01 – Present)

Lead digital and brand activation initiatives across international markets. Develop consumer-centric strategies to strengthen brand positioning and engagement.

• Lead digital and brand activation initiatives across international markets
• Develop consumer-centric strategies to strengthen brand positioning and engagement
• Coordinate cross-functional teams (marketing, communication, local markets) ensuring consistent execution of campaigns
• Analyse consumer behaviour and campaign performance to optimise marketing effectiveness and support business objectives
• Contribute to the development of content strategies aligned with global brand guidelines
• Support decision-making through performance analysis and strategic insights

Brand Marketing Specialist at Apoteca Natura España

Contributed to brand positioning initiatives within the Spanish market.

• Contributed to brand positioning initiatives within the Spanish market
• Coordinated local marketing campaigns and ensured alignment with global brand standards
• Managed institutional materials and brand assets to maintain visual and strategic consistency
• Monitored campaign performance and supported optimisation actions

Junior Trade Marketing Specialist at Apoteca Natura España

Supported execution of trade marketing initiatives and promotional campaigns.

• Supported execution of trade marketing initiatives and promotional campaigns
• Collaborated with sales teams to ensure effective implementation of marketing actions
• Assisted in monitoring sell-out performance and market trends

Junior Business Manager – Italian Market at Content Ignition (2017-01 – 2018-12)

Generated and evaluated new business opportunities within the Italian market.

• Generated and evaluated new business opportunities within the Italian market
• Managed lead generation activities and sales follow-up processes
• Contributed to market expansion and performance tracking initiatives

Master in Marketing & Communication – Ca' Foscari University of Venice

Bachelor's Degree in Business Administration – Università degli Studi di Messina

Master in Artificial Intelligence & Innovation – Founderz