Roman Sanchez Sierra

Technical sales professional with an engineering background and MBA, specialized in business development and management of strategic B2B accounts and sales teams. Strong experience in complex sales, negotiation and market growth within industrial and technology-driven environments. Ambitious, disciplined and results-oriented, with a clear drive to take on greater responsibilities and lead commercial performance.

Strategic Account Manager at Future Electronics (2021-07 – Present)

Electronics components distributor (semiconductors, passive, electromechanics, embedded and wireless).

• Account management, including OEM, CEM and R&D customers in different markets (automotive, medical, industrial, home automation, communication, renewable energy, defense and aerospace) in Spain area
• Market research and hunting
• Product promotion
• Commercial and technical customer visits
• Quoting and following offers
• Contracts negotiation
• Project management
• Managing supplier relationship
• International business: coordinate negotiation on international projects where design and production are managed in different countries

Field Sales engineer at Rutronik (2019-04 – 2021-07)

Electronics components distributor (semiconductors, passive, electromechanics, embedded and wireless).

• Account management, including OEM, CEM and R&D customers in different markets (medical, industrial, home automation, communication, renewable energy) in Spain area
• Market research and hunting
• Product promotion and web marketing – www.rutronik24.es
• Commercial and technical customer visits
• Quoting and following offers
• Contracts negotiation
• Project management
• Managing supplier relationship

Sales engineer at ABM Rexel (2017-07 – 2019-03)

Electrical material distributor in Spain. Lighting, home automation, security, industrial products, new construction and refurbishing.

• Sales engineer focused on industrial market
• Inside account management, quoting process, order management and project management
• Developing tools for commercial and sales analyze and needed tools for department (BBDD's, KPI's, e-catalogue, sales reports…)

R&D Engineer at Zermat (2016-02 – 2017-06)

• Fixing failures related with different machines in the factory (printing, cutting…)
• Managing new machines installation and assembly
• Training for production staff
• Managing repairing goods for maintenance tasks

Trainee Quality Department at Zermat (2016-02 – 2017-06)

• Documentation, datasheets and complaints management
• Developing new operational instructions and process
• Training for production staff

Master in Business Administration – EAE Business School Madrid (2023-01 – 2024-12)

Master in Project Management – EAE Business School Madrid (2018-01 – 2019-12)

Master in Industrial automation – Centro de Estudios SEAS Zaragoza (2017-01 – 2018-12)

Engineer in Electronical and Automation Industrial – Universidad Carlos III Madrid (2012-01 – 2016-12)