Service Designer - East London Waterwork Park - London
(2026-02)
- Engage directly with Aldriche Way Estate residents through site visits and workshops to surface local knowledge, needs, and ideas, translating community insight into actionable design decisions that shape the transformation of shared communal spaces.
- Support the design of a participatory, two-year transformation process, from early discovery through to planting delivery, ensuring the resident experience remains central at every stage, and that outputs reflect both ecological goals and the lived realities of the community.
Academic - RCA London (Partners–Sodexo/EY Studio+)
(2024-11 - 2025-08)
- Finalist in Sodexo competition. Incorporated digital touchpoints with 12 corporate participants, integrating behaviour change principles into service concepts and delivering strategies that aligned employee benefits schemes with sustainable eating habits.
- AI in Education: Designed and tested 3 conversational AI prototypes considering education pedagogy in a platform for KS3 (ages 11–13) in UK schools, addressing teacher pain points and fostering student curiosity and critical thinking.
Senior Service Designer - Wipro Limited - Bengaluru
(2021-11 - 2023-06)
- Led user research for Shell's subsurface data product, uncovering 80% of usability frictions at key transition points through end-to-end journey mapping and usability testing; embedded user advocacy into sprint planning to support the product team in an agile environment.
- Designed a service blueprint and operative value framework to unify business, ux, and developer priorities for Shell's fleet management system, achieving 25% reduction in operative inefficiencies, enhanced job visibility and chargeable time accuracy, with improvements successfully adopted across 3 pilot countries.
- Designed ecosystem maps and service blueprint for Shell's Acquisition & Divestment business, bringing cross-departmental clarity and aligned stakeholders by journey mapping products workflows across the A&D lifecycle using user-centred design methodologies.
UX Designer/Researcher - Tata Consultancy Services - Hyderabad
(2019-08 - 2021-08)
- Led the design of an analytics dashboard for GE's cloud-based radiation dose monitoring portal, improving clinician data visibility and reducing report generation time by 30%.
- Designed the first workflow plan for International Medical Corps' shift from offline to online vendor management, streamlining processes for suppliers and providers through service journey mapping.
- Redesigned Mancini's Sleepworld e-commerce platform through user centred design methods and SEO optimisation, significantly reducing bounce rate by 35% and improving conversions.
Service Designer - IFB Industries - Goa, India
(2018-09 - 2019-04)
- Created IFB's first cross-functional service blueprint - a shared reference tool for internal alignment and onboarding new projects. Aligned 5 internal departments through ethnographic consumer research involving 30 customer interactions and 17 technician ride-along, identifying 9 recurring pain points, defining Voice of Customer, NPS, CSAT metrics.
- Co-designed a technician training module, piloted in customer service centre, achieving 82% positive feedback, and developed a long-term Trust-Based Service Selling Model to drive value-first product recommendations.
