Christina Turowska

Accomplished and results-driven sales leader with a robust track record in business development, store launches, brand strategy, and sales management within the beauty and cosmetics industry. Skilled at implementing strategic sales initiatives that enhance brand visibility, foster sustainable growth, and drive revenue. Adept at forging strong, lasting partnerships with major retailers both in the UK and Internationally, including Superdrug, Boots, Top 4 Grocers, John Lewis, Selfridges, Harrods, Harvey Nichols, Fortnum & Mason, WHSmith, AS Watson and TJX.

As an analytical strategist with a keen understanding of market trends and consumer behaviour, I have successfully expanded brand presence and overseen high-impact launches that resonate with diverse audiences. My experience spans brand design, marketing, and retail sales, with a particular emphasis on Sales and team leadership.

Head of Account Management - Barry M Cosmetics - London, United Kingdom

(2023-10)

Overseeing strategic partnerships and distribution across Superdrug, Boots, Amazon, e-commerce, and international channels, I am responsible for the commercial success of Barry M Cosmetics' primary UK retail accounts and for spearheading the company's international expansion. My role integrates strategic leadership, account management, and team development to drive year-over-year growth and strengthen Barry M's brand presence across key markets.

• Developed and implemented growth strategies for key accounts, securing consistent revenue growth and increased market share with Superdrug and Boots
• Successfully led negotiations that optimised commercial terms and fortified long-term partnerships
• Enhanced Barry M's digital footprint on Amazon, driving customer engagement and conversion through data-driven strategies
• Collaborated with marketing to launch targeted campaigns, resulting in increased brand visibility and sales
• Led the international distribution strategy, identifying new markets and forming partnerships with key distributors
• Successfully negotiated contracts and adapted brand positioning to meet regional demands
• Managed and mentored a team of account managers, fostering a collaborative environment that emphasised performance metrics, skill growth, and accountability
• Promoted team members into leadership roles through structured development and coaching
• Partnered with marketing, product, supply chain, and finance teams to ensure alignment with overall business objectives
• Played a pivotal role in promotional planning and product launches
• Provided senior leadership with actionable insights on emerging market trends, enabling proactive adjustments to account strategies and preemptive responses to competitive pressures

Retail Sales and Business Development Consultant - MKGS Consulting Ltd - London

(2020-01 - 2023-03)

Drove product visibility and revenue growth for clients in the beauty and consumer goods sectors. Leveraged digital channels and market analysis to implement promotional campaigns, brand launches, and comprehensive category management.

• Led digital marketing initiatives and content creation across social media, email campaigns, and cross-functional projects, resulting in elevated brand awareness and consistent sales growth
• Utilised in-depth market research to shape category strategies, optimising product assortments, pricing, and promotions
• Cultivated strong client relationships through tailored solutions, securing trust and loyalty with regular progress meetings and effective communication

Commercial Sales Manager - Eyelash Design Company - London

(2016-01 - 2019-12)

Oversaw key accounts and business growth initiatives for leading retail clients such as Debenhams, Superdrug, Boots, Feel Unique, and Ideal World, while leading a team of field sales and marketing professionals.

• Achieved revenue and gross margin targets, managing budgets, forecasts, and profit and loss responsibilities
• Enhanced brand visibility through tailored promotions, online strategies, and successful product listings
• Directed a multi-disciplinary sales team, establishing clear targets, conducting performance evaluations, and cultivating a high-performance culture

Sales Director - Bacaro - London

(2010-08 - 2015-12)

Directed sales operations for a new concept in hospitality and retail, from inception to full-scale operations.

• Successfully managed product launches and clearance activities to boost sales
• Designed loyalty programs and incentives, leading to improved customer satisfaction and retention

UK Employee Development Coordinator - Aesop Skincare

Beauty & Wellness Buyer - A&N Media Group

Regional Manager - Shiseido UK

National Account Manager - Penhaligon's & L'Artisan

London Area Manager - Sisley Paris

Postgraduate Diploma - Transactional Analysis and Psychotherapy - TA East, London (2018-09 - 2023-06)

CIPD Level 3 - Human Resources - Open University (2008-09 - 2010-06)

HND - Beauty Therapy and Business Studies - London College of Fashion (1993-09 - 1995-06)