DIRECTOR OF DIGITAL EXPERIENCE at LÜT (2024-01 – Present)
- Oversaw all aspects of design for the payment startup's product offerings, including both mobile and web-based payment applications, as well as all merchant portal experiences that incorporated AI elements for improved enhanced functionality.
- Designed and developed the company's complete branding package, including all brandmarks and overall brand essence.
- Worked with the Chief Communication Officer across company-wide marketing materials, ensuring consistency with product look & feel.
- Managed the Customer Success program for new merchants, driving a customer-centric approach within technical integrations.
DIRECTOR OF DIGITAL EXPERIENCE at EY DESIGN STUDIO (2015-01 – 2024-01)
- Developed and refined the strategic vision of the firm's multidisciplinary design vertical, establishing a culture focused on the user experience while identifying new opportunities for business development and client acquisition. Key clients included Brighthouse Financial, Pfizer, Boehringer Ingelheim, New York Life, Marsh McLennan, Tokio Marine, American Family, and CareCredit.
- Recruited and developed the firm's Philadelphia-based design team, leading the end-to-end hiring process and aligning incoming staff on organizational goals.
- Oversaw the research and design of new technologies and workflows to improve the productivity of a global insurance company, introducing productivity solution over 2.5 years to help enable the team's growth and global expansion.
- Drove the creation and launch of Brighthouse Financial's agent experience framework, accelerating productivity by introducing a user-friendly account management tool.
DESIGN DIRECTOR at INTUITIVE COMPANY (2014-01 – 2015-01)
- Built the start-up consulting firm's experience design team from the ground up, partnering with the Chief Creative Officer to establish a team of 25 driving high-impact projects across multiple verticals. Key clients included Panera Bread, Hasbro, Zipcar, CVS, WeightWatchers, Boston Globe, Fidelity, Harley-Davidson, MetLife, Comcast, & Otsuka Pharmaceuticals.
- Developed the firm's design practice in Amsterdam following an international acquisition, helping to position the firm for success on a global scale while aligning new employees on design and user experience best practices.
- Designed Panera Bread's self-service ordering experience across in-store and mobile devices, supporting the brand's streamlined customer experience.
DIRECTOR OF USER EXPERIENCE at MOBIQUITY (2011-01 – 2014-01)
- Built the start-up consulting firm's experience design team from the ground up, partnering with the Chief Creative Officer to establish a team of 25 driving high-impact projects across multiple verticals. Key clients included Panera Bread, Hasbro, Zipcar, CVS, WeightWatchers, Boston Globe, Fidelity, Harley-Davidson, MetLife, Comcast, & Otsuka Pharmaceuticals.
- Developed the firm's design practice in Amsterdam following an international acquisition, helping to position the firm for success on a global scale while aligning new employees on design and user experience best practices.
- Designed Panera Bread's self-service ordering experience across in-store and mobile devices, supporting the brand's streamlined customer experience.
USER EXPERIENCE LEAD at ROUNDARCH (2007-01 – 2011-01)
USER EXPERIENCE DESIGN LEAD at GTECH (2002-01 – 2006-01)
CUSTOMER EXPERIENCE ARCHITECT at SCIENT (2000-01 – 2001-01)
STUDIO/PRODUCTION MANAGER at NATIONAL FOOTBALL LEAGUE (1998-01 – 2000-01)
