Jonathan Norton

A highly skilled, motivated and experienced National and Regional Sales Manager with a track record of developing high performing teams, increasing conversion rates, growing turnover and improving customer engagement. A dynamic senior sales professional, driven by taking on challenges and delivering growth. Gaining credibility with both internal and external stakeholders through the development of strong relationships.

A motivational manager, mentoring and developing both individuals and teams to perform beyond expectations. Highly effective at managing and controlling costs, implementing new processes and reducing inefficiency. Consistently putting the customer journey first, adapting to challenging market conditions and delivering.

Divisional Sales Manager - Hammonds Furniture LTD

(2014-03)

• Full accountability for the sales performance for the United Kingdom
• Inspiring culture change within the business
• Full responsibility for a Sales force consisting of 250 employed/self employed individuals
• Hands on, with a commercial edge and the ability to go above and beyond the call of duty
• Focusing on people, to drive a culture of success, through exceptional service
• Targeted training to help the team achieve more than they thought was possible
• Developing and implementing strategies, to ensure key business objectives are met
• Recruiting training and motivating, through 1-2-1's, regular team meetings, people development, hands on training and team building events
• Managing a £100 million Sales turnover
• All National KPI's increased since my promotion, Sales Conversion up 4%, Margin up 4%, Average order value up £450 to £4400, Return per appointment up £190
• Successfully increasing the Management headcount from 7 - 9
• Best ever quarter performance Q4 2022 Jul/Aug/Sep £2.7m over revenue target
• Best ever single days sales - £1.36m
• Promoted 4 times during my career with Hammonds
• National increase in conversion from 36% to 40%

Sales & Marketing Manager - Bannatynes Health Club - Folkestone – Kent

(2013-12 - 2014-03)

• Full accountability for the clubs sales target
• Area Management Responsibilities on an ADHOC basis
• Implementing and improving new and existing sales processes
• Encouraging the team to be the best they could be
• Being the face of the club and the Bannatynes Brand
• Top performing club based on Sales within the area
• 2% decrease in cancellations by improving culture within the club
• Introducing an improved club tour, influenced by the customer journey
• Developing and maintaining excellent relationships with key management and the rest of the club team

Resort Manager - TUI Travel PLC - Overseas

(2012-11 - 2013-11)

• Full accountability for Holiday Resorts in the Austrian Alps and Rhodes, Greece, including Sales, HR, accounting, profitability, supplier relations, and customer service
• Managing Area Management Responsibilities on an ADHOC basis
• Hands on manager, who isn't afraid to get stuck in and lead from the front
• Motivate, inspire and encourage development throughout my teams
• Number 1 performing medium sized resort for Austria and Rest of world
• Sales and Service results up 20% YOY
• Developing and maintaining excellent relationships with suppliers

Client Relations Manager - Walwyn Trust - Covering the South West

(2012-06 - 2012-11)

• B2B sales throughout the South West
• Field based with responsibility for the whole of Devon & Cornwall
• Contacting businesses to discuss benefits of an apprenticeship placement
• Implementing a sales strategy for the area
• Working closely with young people age 16-24, and sourcing placements for those individuals
• Hands on, with a commercial edge and the ability to smash targets
• Placing apprentices in to a work place for a 12 month apprenticeship
• Getting business employees on to government funded NVQ's to increase their knowledge and employability
• Working with CRM software to develop the business
• Developing a number of huge business leads, with large numbers of employees
• Exceeding targets placed upon me
• Assisting in the recruitment of additional CRM's

General Manager - Fusion Lifestyle/ Parkwood Leisure - Lewisham London – Ladywell Leisure & Arena

(2011-02 - 2012-05)

• Full accountability for two Centres with a combined turnover of 1.9 million, including full financial accountability, business development, operations, HR, Contractual Management at times managing a 7 million pound business
• Driving income through different lines and focusing on secondary spend
• Motivate, inspire and encourage all employees with training to achieve the goals and targets set by the Company
• Hands on General Manager with a "can do" attitude
• Increasing membership sales and reducing attrition
• Working closely with key users of the facility, and London Borough of Lewisham Council
• Multisite contract Management as required
• Achieving quality accreditation and providing a consistent service to all of the community

Centre Manager - Parkwood Leisure

(2006-11 - 2011-02)

Pool Manager/Lifeguard - Welcome Family Holiday Park

(2004-07 - 2006-10)