
Shannon Glennon
SENIOR B2C SALES LEADER | NATIONAL SALES MANAGER CANDIDATE
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About
Senior B2C sales leader with 9+ years' experience across high-ticket consumer sales, premium automotive and sales management. Progressed from frontline selling into team leadership and now lead a 30-person inbound B2C sales operation generating £4.5m+ annually. Built the sales floor from 5 to 30 people, recruited and developed salespeople and team leaders, and own revenue, conversion, pipeline, CRM discipline and day-to-day performance.
Earlier Sytner
Group / Jaguar Land Rover experience provides strong face-to-face consultative selling, negotiation and premium customer-experience exposure. Now looking to bring this combination of hands-on coaching, data-led performance management and high-value B2C selling into a broader direct-to-consumer field-sales leadership role.
Experience
B2C Inbound Sales Manager at The Knowledge Academy (2021-06 – Present)
Progressed rapidly from frontline Sales Executive to Team Leader and then B2C Inbound Sales Manager, combining personal selling credibility with hands-on people leadership.
- Built and scaled the B2C new-business sales floor from 5 to 30 salespeople, increasing monthly target capacity from £90k to £400k.
- Lead a £300k-£400k monthly revenue operation generating £4.5m+ annually, with direct accountability for individual and team sales performance.
- Lead through a team-leader structure, coaching managers on performance, team standards, escalations, development and consistent execution across the floor.
- Own the daily sales operating rhythm and core KPIs, including calls, conversations, follow-up activity, pipeline quality, conversion, close dates and revenue.
- Coach consultative selling at ground level through call listening, needs analysis, value communication, objection handling, negotiation and closing practice.
- Personally recruit, interview, select and onboard salespeople, creating a consistent route from new hire to productive salesperson.
- Use HubSpot CRM to strengthen pipeline visibility, follow-up discipline, accurate notes, quotations, close dates and forecasting reliability.
Business Manager at Sytner Group | Jaguar Land Rover (2016-08 – 2021-06)
Promoted into Business Manager after strong personal sales performance, commercial judgement and customer handling in a premium, high-value B2C environment.
- Led face-to-face vehicle and finance transactions from needs discovery through presentation, negotiation, funding approval and handover, often involving substantial customer commitments.
- Worked directly with customers and sales executives to structure and close opportunities against monthly sales, finance penetration and profitability targets.
- Presented finance and insurance solutions, handled objections and balanced commercial performance with compliance and a premium customer experience.
- Maintained accurate live-deal records, progressed opportunities decisively and supported sales executives on more complex or high-value customer situations.
Event Manager at The Crazy Bear Group (2015-02 – 2015-07)
Managed high-value client enquiries, commercial event bookings and delivery in a luxury, high-expectation environment, protecting service quality, value and client relationships. Promoted from Front Office Supervisor.
Front Office Supervisor at The Crazy Bear Group (2014-09 – 2015-02)
Supervised front-office performance, reservations, billing and escalations while maintaining exacting customer-service standards.
Duty Manager / Front Office Leadership at Millennium Hotels & Resorts (2010 – 2014)
Progressed through three roles (Receptionist → Supervisor → Duty Manager), leading shift teams, resolving escalations and supporting revenue through upselling, inventory management and proactive guest engagement.
