Omaima Masood
Finance professional with three years of experience across accounting and analytics, specializing in reconciliations, transaction accuracy, and customer-focused problem solving.
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About
Analyst with three years of experience across finance and data analytics, focused on turning complex data into clear, actionable insights. Skilled in Excel, Power BI, and Google Data Studio, with a background spanning both financial reporting and business analysis.
Experience
Business Analytics Specialist at Islamic Relief Canada (March 2024 - January 2025)
- Built interactive dashboards and reports in Excel, Google Data Studio, and Power BI to surface donor insights and support data-driven fundraising decisions.
- Analyzed giving patterns and donor trends to identify key drivers of retention and donation behavior.
- Segmented donors by province to identify cause affinities and giving price points, and analyzed census data to shape regional market expansion strategy.
- Partnered with cross-functional teams to understand their data needs and align analysis with organizational goals.
- Presented findings and recommendations to senior leadership, translating complex data into clear, actionable insights.
Finance Specialist at Islamic Relief Canada (March 2022 - February 2024)
- Processed and reconciled 6,500+ general ledger transactions with a high degree of accuracy and imported 31,000+ donations from third-party platforms into the internal CRM.
- Revamped the tax receipt request process, cutting turnaround to a 3-4 business day average while processing 530+ requests.
- Centralized internal finance inquiries, managing and fulfilling 280+ requests as the key contact.
- Partnered with 11 fundraising teams to support initiatives, deliver training, and ensure strict compliance with non-profit standards - mitigating risk and safeguarding donations.
- Reconciled bank accounts, resolved discrepancies, and supported audits.
- Analyzed financial data and delivered insights to the CFO that identified 2 organization-wide issues and supported the teams implementing the resulting changes.
Education
Bachelor of Business Administration in Business Administration – York University (2020)
Professional Certificate in Data Analytics – Google (2024)
