Sharon Mughal

Experienced membership and business development professional with nearly 20 year's experience working across trade associations and sectors including logistics, construction, recruitment, security and health & safety. Passionate about building strong relationships, growing memberships and making sure members genuinely see value from being part of an organisation. A commercially focused and people-led operator with a strong track record in membership growth, retention, sponsorship and partnership development.

Experienced in managing key accounts, engaging with senior stakeholders and creating opportunities that strengthen member engagement and generate revenue. Known for being proactive, approachable and hands-on, with the ability to build trusted relationships quickly and deliver results through a positive and collaborative approach.

Commercial Manager (Contract) at Construction Equipment Association (CEA) (2026-01 – 2026-04)

• Working closely with marketing to position the organisation's value proposition clearly to industry
• Leads on commercial strategy and pricing structures (membership tiers, packages, offers)
• Engages with industry stakeholders to build partnerships and collaborations
• Supports delivery of events and networking opportunities that drive value and revenue

Head of Membership (Contract) at UK Warehousing Association (UKWA) (2025-01 – 2025-10)

• Leading a team of 3 to deliver the "Year of Growth" strategy
• Driving recruitment, retention, and sponsorship opportunities
• Developing tailored business plans and campaigns for growth

Global Director of Business Development & Membership (Contract) at Global Cold Chain Alliance (GCCA) (2023-11 – 2024-11)

Highlights: Increased engagement at European Conference by 50%.

• Directed membership & retention across 82 countries
• Sold sponsorships and delegate packages for global events
• Strengthened long-term relationships with key accounts

Membership Director at Cold Chain Federation (CCF) (2021-01 – 2023-11)

Highlights: Increased membership by 50% in year one despite COVID.

• Designed 3-year growth & retention strategy
• Partnered with the Board on long-term membership initiatives
• Delivered high-value onboarding and renewals

Business Development Director at Recruitment & Employment Confederation (REC) (2018-07 – 2020-12)

Highlights: Completed CMI Leadership Qualification in just 3 months.

• Built and led a new sales team of 3
• Created campaigns to attract corporate members
• Consistently exceeded membership & revenue targets

Head of Membership / Membership Development Manager at British Security Industry Association (BSIA) (2012-05 – 2018-07)

• Drove acquisition, engagement & retention across 17 sectors
• Increased sponsorships & member engagement year on year

Team Leader & Account Executive at British Safety Council (2008-01 – 2012-12)

• Promoted for consistently exceeding sales targets
• Led a team of 4, driving membership growth & retention

Senior Consultant at Susan Hamilton Group

Recruitment Consultant at Crone Corkhill

Temps Consultant at Adecco

Courier Development Manager at WT Aircargo

Field Sales at Impulse International

Education & Professional Qualifications

• CMI Leadership & Management Qualification

• CIM Certificate in Marketing

• NEBOSH Certificate in Health & Safety

• REC Certificate in Recruitment Practice

• Level 2 Certificate in Event Planning

• City & Guilds Qualification in Special Education & Teaching

• Ongoing professional development in membership, business development, sales, account management and leadership.