Markos Roussos

Accomplished international executive with 25+ years of leadership experience across Middle East, North Africa, Balkans, Russia & Ukraine specializing in business transformation, market expansion and operational excellence. Proven ability to empower multicultural teams with a collaborative leadership style, drive double-digit growth, navigate ambiguity, align cross-functional stakeholders toward shared goals and deliver shareholder value in complex and volatile markets.

Univar Solutions – EMEA

Emerging Markets Director (MEA, CEE, Russia, Ukraine) | 2021 – 2025

• Spearhead growth strategy across diverse geographies, driving revenue and margin expansion. 
• Lead cross-industry initiatives and develop go-to-market strategies for new territories. 
• Forge strategic alliances and partnerships to accelerate market penetration. 

• Aligned regional operations with global commercial strategy. 
• Identified and evaluated acquisition and JV opportunities.
• Supported sales teams to exceed performance targets. 

• Developed and executed regional marketing strategy in alignment with global objectives. 
• Strengthened supplier relationships to drive joint growth initiatives. 
• Enabled sales teams with market intelligence and strategic direction. 

• Established and scaled Univar’s legal entity during Greece’s economic crisis. 
• Full P&L responsibility; consistently exceeded EBITDA and growth targets. 
• Expanded product portfolio and entered new verticals based on market needs. - Member of EMEA SFE team, driving commercial efficiency in MEA & Greece. 

Sales Manager | 2006 – 2010

• Led commercial strategy across consumer and professional channels. 
• Built distribution networks in Cyprus & Albania. 
• Reorganized sales force for improved market coverage and efficiency. 

• Developed and executed consumer product strategy. 
• Key contributor to the establishment of Tesa Tape as an independent entity in Greece. 

Product Manager | 2002 – 2003

• Managed Microsoft consumer product portfolio. 
• Successfully launched X-BOX in the Greek market. 

Key Account Manager | 2001 – 2002

• Managed strategic accounts including Carrefour and ELOMAS. 

• Led national sales and merchandising team. 

• Managed B2B and retail relationships, driving sales and customer satisfaction. 

• MBA in Marketing, University of Leicester 
• BSc in Business Administration, University of Piraeus