Media Planning & Performance Marketing Executive
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Media planning & Performance Marketing Executive with 4 years and ₹12 Cr in cumulative paid media managed across Google Ads, Meta Ads, TikTok Ads, YouTube Ads and Programatic for clients spanning India, Gulf and Singapore. Track record of driving an average 32% sales growth and 20% conversion lift across managed client accounts through data-driven audience targeting, funnel optimization, and budget allocation. Startup experience building and operating a 55+ screen DOOH ad-tech network from zero.
Hands-on with GA4, GTM, SEMrush and Pathmatics; certified in Google Ads, GA4, and Power BI and familiarity with Global Web Index (GWI) and Comscore methodologies.
I have 4 years of experience in Performance Marketing and Digital Advertising, managing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, DV360, and JioHotstar Ads. Throughout my career, I have worked with clients across Real Estate, eCommerce, Fintech, Tourism, and Automobile sectors in India, UAE, Qatar, and Singapore.
My expertise includes campaign strategy, media planning, audience targeting, conversion tracking, GA4, GTM, pixel implementation, budget management, lead generation, e-commerce growth, and ROAS optimization. I have hands-on experience managing Search, Display, YouTube, Performance Max, Shopping, Lead Generation, and Remarketing campaigns while continuously optimizing performance based on data and business objectives.
I am proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), Adjust (MPP), Meta Pixel, Conversion API, Google Merchant Center (GMC), and reporting tools. My focus has always been on driving measurable business results through data-driven decision-making and continuous campaign optimization.
BA in Marketing, Advertising & PR – Apoorva Degree & PG College
INTERMEDIATE in Maths, Physics, Chemistry (MPC) – Master's Junior College
