Bhupesh Kumar

Performance marketing professional with 4+ years managing Google Ads, Meta Ads, and lead-generation campaigns across Real Estate, Insurance, and Healthcare sectors.

Experience managing advertising budgets ranging from ₹40 lakh to ₹1 crore per month and driving measurable improvements in lead volume, campaign efficiency, and cost-per-lead through structured audience targeting, budget optimization, and continuous testing. Comfortable owning campaign strategy end-to-end — from planning and setup through reporting and client communication — and ready to step into a Manager-level role owning budget, strategy, and team coordination across paid media accounts.

Digital Marketing Executive - Roof&Assets Infra Pvt Ltd - Gurgaon, Haryana

(2025-07 - 2026-08)

• Managed Google Ads and Meta Ads campaigns for real estate lead generation, with monthly advertising budgets ranging from ₹40 lakh to ₹1 crore depending on campaign cycle and property launch schedules.
• Built and maintained lead-routing and booking-management workflows to reduce missed and duplicate leads across the sales pipeline.
• Ran ongoing campaign audits — adjusting targeting, creatives, and bids weekly — to improve lead quality and control cost-per-lead as budgets scaled.
• Coordinated with sales and CRM teams to align paid campaign output with on-ground booking and appointment volume.

Digital Marketing Specialist - Adobe Eyez India Pvt Ltd - Gurgaon, Haryana

(2024-09 - 2025-06)

• Managed and optimized Google Ads and Meta Ads campaigns, contributing to a 250% return on ad spend over the course of the engagement.
• Applied SEO fundamentals and Google Analytics insights to grow organic website traffic alongside paid efforts.
• Oversaw day-to-day booking tool operations, keeping lead intake and scheduling running smoothly for the sales team.
• Sourced qualified leads through LinkedIn outreach and AI-assisted prospecting tools, adding to the monthly lead pipeline.
• Managed the company's broader online presence and day-to-day digital operations.

Digital Marketing Specialist - Altom Media Pvt Ltd - Noida, Uttar Pradesh

(2022-08 - 2024-09)

• Built and optimized paid advertising and affiliate marketing campaigns across multiple client accounts to improve overall campaign performance.
• Managed website content and applied conversion rate optimization (CRO) principles to improve on-site engagement and conversions.
• Analyzed campaign and traffic data regularly to inform targeting, budget, and creative decisions.
• Coordinated with cross-functional teams and helped manage marketing budgets to keep campaigns on track against client objectives.

Digital Marketing Intern - Shree Ram Life Insurance Pvt Ltd - Hyderabad

(2022-10 - 2023-01)

• Supported paid advertising and affiliate marketing efforts alongside the core marketing team.
• Assisted with website content updates and basic CRO improvements to support lead conversion.
• Contributed to data analysis work that fed into broader marketing decisions.

Bachelor of Business Administration (BBA) - Digital Marketing & Marketing - NIMS Institute of Management and Commerce, NIMS University (2019-08 - 2022-07)