Naoba Irungbam
Performance Marketing | Meta Ads | Lead Generation
Talent
BengaluruMember since September 28, 2026
Lead generationAudience segmentationMeta Ads ManagerCanvaExcel
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Lead generationAudience segmentationMeta Ads ManagerCanvaExcel
About
Turning ad spend into measurable leads through data-driven Meta campaigns. BBA graduate running live Meta Ads lead campaigns, from audience segmentation and Canva creatives to reporting in Excel. Tracks CPL, CPM, reach, and CTR to guide every optimisation. Seeking a Performance Marketing Internship to learn on real budgets and grow fast.
Experience
Meta Ads Campaign Executive (Client Project) at Hotel Business Consultant (2026-10 – Present)
- Launch and manage Meta (Facebook and Instagram) lead campaigns targeting audiences in Kerala, India.
- Design static and video ads in Canva with AI-assisted editing, and review results in Meta Ads reports.
- Delivered 966 reach and 3 leads at ₹117.07 CPL (CPM about ₹216, frequency 1.7) on ₹351.22 spend.
- Tracking CTR [X]% and conversion rate [X]%; next step is an A/B test of two creatives on CTR and CPL.
Education
BBA – D.M. College of Commerce, Manipur University (2024)
Digital Marketing Executive Program – Skill Univ
Skills
Performance MarketingMeta AdsLead Generation
