Ashmit Shukla
Google Ads Specialist | Performance Marketing | GTM & GA4 Conversion Tracking
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About
Performance Marketing professional with 3+ years of experience, specializing in Google Ads campaign management (Search, Display, Video, App, and Performance Max) across 2,000+ client accounts. Expert in Google Tag Manager (GTM), Google Analytics 4 (GA4), Enhanced Conversions, Consent Mode V2, and server-side tagging, with a proven record of reducing Cost Per Acquisition (CPA) by up to 71% through conversion tracking diagnostics, Smart Bidding optimization, and campaign restructuring.
Google Ads
Certified in Search, Display, Video, and Measurement.
Experience
Senior Process Executive — Google Ads at Accenture (2024-04 – Present)
- Manage and optimize Google Ads campaigns across 2,000+ client accounts, sustaining consistent performance growth over 8 consecutive quarters
- Architect Google Tag Manager (GTM)-based conversion tracking and server-side tagging systems, improving data accuracy and reducing signal loss under third-party cookie deprecation
- Implement Enhanced Conversions (Web, Leads, and eCommerce) to strengthen attribution accuracy across managed accounts
- Build UTM parameter tracking systems and multi-touch attribution models connecting ad spend directly to revenue outcomes
- Conduct keyword research, audience targeting, and continuous bid strategy optimization to improve ROAS across managed portfolios
Business Development Executive at Jaro Education (2023-04 – 2023-10)
- Managed lead generation pipelines and customer acquisition funnels for education program enrollments
- Led consultative client conversations across the sales funnel, improving lead-to-enrollment conversion rates
Marketing Intern at Agile Capital Services (2022-08 – 2022-09)
- Supported Meta Ads campaign execution and audience targeting strategy development
Business Development Intern at Bada Business Pvt Ltd (2021-04 – 2022-03)
- Executed Meta Ads lead generation campaigns and funnel optimization initiatives
- Implemented Meta Pixel tracking through Google Tag Manager
Education
Bachelor of Business Administration in BBA – Dr. Virendra Swarup Institute (2020 – 2023)
