Ayush Barthwal

Founder and strategy & operations professional with end-to-end ownership across fundraising, financial modeling, product strategy, and market execution in a fast-paced, bootstrapped startup environment. Skilled at breaking down ambiguous, complex problems into structured, actionable plans and using data (SQL, Python, Gen AI tools) to drive decisions. Proven track record scaling ventures from zero to operational scale across hardware, D2C, and consumer categories, with direct experience raising institutional capital and building investor-grade financial models.

Strong bias toward action, comfortable owning projects independently as well as collaborating cross-functionally to deliver results at speed.

Business Strategy Manager - The Aromio - Dehradun, India (Hybrid)

(2025-06)

Own end-to-end strategy for a deep-tech hardware company building a smart sensor-driven sprayer, backed by a granted Indian patent and a PCT application in active examination across 150+ countries.

• Structure and actively pitch a pre-seed fundraising round with a ₹2 Crore ask at an approximately 15% target dilution.
• Lead direct outreach and negotiation with angel investors and VC firms, building comprehensive financial models covering CAC and unit economics to support a B2B razor-blade revenue model targeting hotels and real estate developers.
• Built automated pricing and market-sizing models using SQL, Python, and Gen AI, streamlining data analysis workflows and directly informing the fundraising strategy.
• Designed and executed comprehensive customer validation research, synthesizing quantitative and qualitative data into a compelling Demo Day pitch for the Runway Incubator.

Founder - Mars Vassuki Pvt. Ltd. - Dehradun, India

(2025-04)

Founded and operated the parent entity from concept through prototype, patent filing, and fundraising readiness in an intensive sprint, directly managing strategy, product, and early operations.

• Fast-tracked IP protection, securing a granted Indian patent for the core RF-activated fragrance technology and filing a PCT application spanning 150+ countries within aggressive timelines.
• Authored and synthesized a comprehensive suite of investor materials—including market validation reports, business model canvases, and pitch decks—readying the company for immediate VC engagement.

Head of Growth & Operations - Dharmayu - Mohali, India

(2024-10 - 2025-05)

Built and scaled an Ayurvedic D2C brand focusing on holistic wellness products from zero to approximately ₹15 Lakhs/month in peak revenue across 8-12 SKUs.

• Managed end-to-end operations and demand planning, optimizing product sourcing and digital marketing funnels to support rapid month-over-month scale.

Co-Founder - Ashvopro & Dear Dietz - Mohali, India

(2023-02 - 2024-07)

Concurrently founded and operated two early-stage ventures—Ashvopro (nutraceuticals) and Dear Dietz (healthy food service)—as rapid market experiments to develop expertise in product-market fit and lean operations.

• Designed lean operational frameworks and financial models for both ventures, rapidly iterating products to test demand and optimize resource allocation.

BCA - AR/VR Specialization - Chandigarh University, Punjab (2024-04)

High School Diploma - Computer Science - Jawahar Navodaya Vidyalaya, Dehradun (2021-01)