Deva Dharshini S

Senior Product Designer with 5+ years of experience designing digital products across TravelTech, FinTech, SaaS, E-commerce and AI. Experienced in taking complex workflows from problem definition through UX strategy, interaction design, prototyping and launch across web and mobile. Strong in simplifying complex user journeys, collaborating cross-functionally, building scalable design systems, and using AI-assisted workflows to accelerate exploration and delivery.

Senior Product Designer - ORN JOURNEYS / TRIP FACTORY - Bengaluru, India

(2025-10)

• Designed and shipped web and mobile experiences for key B2B and B2C travel experiences across search, itinerary planning, booking, payments and post-booking workflows.
• Designed complex travel workflows across flights, stays, activities and transfers, simplifying multi-step decisions for users.
• Collaborated with founders and engineering teams to translate business requirements and technical constraints into scalable product experiences.
• Led UX improvements across the booking flow, contributing to a 12% increase in booking completion by reducing friction and user experience gaps.
• Conducted user research and usability testing to identify friction points and inform product improvements, contributing to an 18% increase in conversion.
• Used AI-assisted workflows with Claude and other AI tools across exploration, prototyping and implementation to accelerate product development.
• Contributed to taking the product from design through implementation and launch, partnering closely with engineering on design quality and consistency.

UI/UX Designer - LEMONYELLOW LLP - Thane, India

(2022-03 - 2025-08)

Designed digital products across FinTech, SaaS, AI, EdTech and E-commerce for global clients, working across research, UX strategy, interaction design and high-fidelity product delivery.

• Designed dashboards and complex workflows for Clear Street’s risk and trading management platform, improving response time by 30%.
• Built ArthaOne, a digital wealth management application from concept to launch, defining key user journeys and product experiences.
• Redesigned Tata Motors E-Dukaan, improving product discoverability and usability across the e-commerce experience.
• Designed responsive loan management experiences for India Shelter Home Loans, translating complex financial processes into clearer user workflows and contributing to a 20% increase in leads.
• Created UX solutions for an AI-powered PR management platform for M37 Labs, working through AI-driven product interactions and workflows.
• Conducted user research and usability testing for Aditya Birla Capital’s banking applications to identify friction and inform UX improvements.
• Redesigned Lemon Yellow’s website from concept to launch, increasing website traffic by 25% and improving visitor engagement.

UI/UX Designer - VERTOCITY - Bengaluru, India

(2021-10 - 2022-03)

• Designed HRMS and LMS flows from concept through high-fidelity interfaces.
• Translated business requirements into user flows, wireframes and interactive prototypes.
• Collaborated with founders and developers to deliver scalable product solutions.

UI/UX & Graphic Design Intern - FINOCONTROL - Bengaluru, India

(2021-09 - 2021-11)

• Redesigned the company website and created graphics for branding and marketing.
• Improved website usability and overall user experience.
• Created marketing and branding assets aligned with established visual guidelines.

Master of Business Administration (MBA) - Alagappa University (2022 - 2024)

Bachelor of Computer Applications (BCA) - Dr. G.R.Damodaran College of Science (2018 - 2021)