Saloni Shekhar

APM with 2 years of experience building B2B SaaS and fintech products. Proven track record in funnel optimization, 0→1 product analytics, cross-functional stakeholder management, A/B testing, and go-to-market execution. Scaled transaction volume from 0 to 450 Cr in 3 months and reduced funnel drop-off by 20%.

Associate Product Manager at Swivl.tech (2025-02 – Present)

• Improved Estimate module funnel by integrating AI-driven workflows and engagement optimizations.
• Reduced funnel drop-off from 70% to 20% and increased user interactions by 100%.
• Set up 0→1 product analytics using Mixpanel and PostHog to track drop-offs and feature adoption.
• Reduced app crashes by 90% through API and infrastructure analysis, improving platform stability.
• Revamped legacy modules using competitor insights, driving 25% growth in new user acquisition.
• Reduced AI token consumption from 1M to 10K per conversation through prompt optimization.
• Improved onboarding conversion by 6 percentage points through UX optimization and stakeholder alignment.

Associate Product Manager at SuperPe & Spaid (2024-11 – 2025-02)

• Used clickstream analysis to optimize funnels, backend flows, and UI/UX performance.
• Increased transactions per user by 28.5% (3.5 → 4.5) through A/B testing and cohort analysis.
• Increased monthly transaction volume per customer by 50% (80K → 120K).
• Scaled monthly transaction volume from 0 to 450 Cr within 3 months for the credit card payment app.
• Achieved 6 Cr/month revenue and 1 Cr/month net profit with consistent 80% MoM growth.
• Drove ∼1M new installs with 12% conversion while maintaining a 4.6+ Play Store rating.
• Reduced CAC by ∼40% to 200 and achieved 80 CPI across Google and Facebook campaigns.

Growth Strategist at Creative Fry Media (2023-12 – 2024-07)

• Led customer acquisition and audience growth strategies for 4 client brands.
• Executed 10+ growth campaigns focused on acquisition, engagement, and retention.
• Improved organic reach through audience research and platform-specific growth strategies.
• Managed campaign planning, audience targeting, and growth optimization across platforms.
• Identified 3 new business growth opportunities through client collaboration.

Bachelor of Commerce (Honors) in Commerce – Gautam Buddha University, Gr. Noida (2021 – 2024)

Product Manager Fellowship in Product Management – NextLeap (2024-07 – 2024-09)