Dusmanta Samal

Dynamic Digital Marketing Specialist with 17+ years of experience across real estate and diverse industries, specializing in SEO, social media marketing, paid advertising, CRM automation, and lead generation. Skilled in crafting data-driven campaigns that boost brand visibility, generate qualified leads, and maximize ROI. Proven ability to collaborate with builders, brokers, and developers to drive sales, elevate brand presence, and achieve business goals in highly competitive markets.

Senior Digital Marketing Manager at Motwani Construction (2024-07 – Present)

• Designed and implemented targeted real estate marketing campaigns, boosting lead generation by 50% within just 4 months.
• Partnered with sales teams to align digital campaigns with property launches, driving higher booking conversions.
• Optimized websites and landing pages through advanced SEO strategies, achieving significant growth in organic traffic.

Digital Marketing Manager at Acrerise/Metro Group/Myspace Realty LLP (2021-06 – 2024-07)

• Executed Google Ads & Facebook Ads campaigns for residential and commercial projects with CPL reduction
• Built and managed content calendars for real estate branding across social platforms.
• Increased property inquiries through virtual tours, influencer marketing, and video campaigns.
• Tracked KPIs using Google Analytics and provided insights to stakeholders for decision-making.

Digital Head at Aptus DataLab (2019-07 – 2021-06)

• Develop and execute digital marketing strategies to promote data science courses, workshops, and certifications.
• Plan and manage SEO/SEM, Google Ads, and paid social media campaigns to generate high-quality student leads.
• Optimize website, landing pages, and program pages to improve visibility, conversions, and user experience.
• Design and execute email marketing campaigns to nurture leads and engage existing learners.
• Manage social media presence (LinkedIn, Facebook, Instagram, YouTube, etc.) with targeted content marketing.
• Collaborate with academic and sales teams to align marketing strategies with admissions goals.
• Track, analyze, and report campaign performance using tools like Google Analytics, Data Studio, HubSpot, or Zoho CRM.
• Conduct market research and competitor analysis to identify growth opportunities in the education sector
• Coordinate webinars, demo sessions, and online events to attract prospective students.
• Stay updated with digital marketing trends, especially in the edtech and data science domain

Sr. Project Manager at AuroIN LLC (2006-07 – 2019-07)

• Define project scope, goals, deliverables, and timelines in collaboration with clients and internal stakeholders.
• Develop and manage detailed project plans, ensuring tasks are prioritized and deadlines are met.
• Monitor progress and adjust resources or timelines when necessary.
• Act as the primary point of contact for assigned clients.
• Provide regular project updates, reports, and performance insights.
• Build strong client relationships to ensure satisfaction and retention.
• Collaborate with cross-functional teams (SEO, Paid Ads, Social Media, Design, Content, Web Development, etc.).
• Allocate tasks, track progress, and ensure accountability within the team.
• Facilitate smooth communication between creative, technical, and strategy teams.
• Review deliverables to ensure they meet client expectations and agency standards.
• Identify risks or bottlenecks and proactively resolve issues.
• Track KPIs, campaign results, and project milestones.

Graduation in Economics – Utkal University

GNIIT – NIIT