Gandhrav Singh

I am a growth and performance marketing leader with 7+ years managing full-funnel acquisition and paid campaigns across Google Ads and Meta Ads. I have owned sizeable budgets, improved ROAS and CAC, and led teams and agency partners. I work hands-on with GA4, Google Tag Manager, A/B testing, and funnel optimization to drive measurable acquisition, retention, and revenue impact.

Senior Marketing Manager at Maino.ai (MarTech Agency) (2025-09 – Present)

• Owned end-to-end Performance marketing strategy for multiple clients, integrating ASO, SEO, SEM, and paid social across the full funnel.
• Managed Performance marketing budgets and bidding strategies across channels, improving CAC and ROAS by 30-50% for multiple brands.
• Drove customer acquisition by planning and optimizing cross-channel campaigns, balancing scale, CAC efficiency, and LTV.
• Built Performance dashboards in GA4, Mixpanel, Appsflyer and ad platforms to clarify attribution, conversion trends, and channel-wise ROI.
• Led structured A/B testing across events, creatives, audiences, and landing pages to reduce CAC and improve conversion rates.
• Collaborated closely with product and creative teams to refine user journeys and improve funnel Performance.
• Managed external partners with KPI-driven reviews and governance to maintain Performance standards.

Independent Marketing Consultant at Independent Marketing Consultant (2023-12 – 2025-08)

• Delivered end-to-end SEO and SEM strategies for 6+ startups, improving organic traffic by 40–60% and supporting lower blended CAC.
• Built and optimized Google Ads and Meta Ads campaigns for new product launches, achieving target CAC and initial scale.
• Designed conversion tracking frameworks using GA4 and Google Tag Manager to enable reliable Performance reporting.
• Conducted technical SEO audits and coordinated implementation with engineering teams to fix crawl and indexing issues.
• Advised founders on LTV modeling and retention metric analysis to inform acquisition efficiency and budget decisions.

Lead, Performance Marketing at VAMA App (Consumer Tech) (2022-10 – 2023-12)

• Owned paid acquisition strategy on Google and Meta Ads, scaling budgets while improving ROAS tenfold for a consumer tech app.
• Improved ROAS 3X within 3 months of joining the company, which helped in securing the Series A funding round.
• Implemented GA4 and Search Console tracking for reliable attribution across channels and funnel stages.
• Ran 20+ A/B tests on creatives, messaging, and landing flows to lift conversion rates by 25%.
• Embedded SEO best practices in app listings and content, driving 40% growth in organic installs and improving blended acquisition costs.
• Built lifecycle CRM flows that increased 30-day retention by 18%, enhancing LTV and informing acquisition strategy.

Specialist, Paid Media at Maker&Son Ltd. (2021-09 – 2022-10)

• Managed Google and Meta campaigns for US expansion, overseeing budget pacing, Performance monitoring, and creative analytics.
• Aligned SEM strategy with brand messaging to improve Quality Scores and reduce CPCs by 20%, supporting more efficient acquisition.
• Coordinated cross-channel attribution setup with analytics stakeholders to improve reporting accuracy for decision-making.

Manager, Growth at ET Medialabs Pvt. Ltd. (2019-04 – 2021-08)

• Managed Performance marketing for 5 brands from different industries, overseeing paid acquisition and growth initiatives.
• Built integrated growth frameworks combining SEO content planning with paid acquisition to drive scalable demand.
• Led a team of 2 analysts and fostered a test-and-learn culture for continuous campaign optimization.
• Delivered ROAS and CAC improvements by leveraging insights from GA4 and Search Console into bid, budget, and creative decisions.

MBA in Marketing & Analytics – Indian Institute of Management (IIM), Rohtak

B.Tech in Electronics & Communication Engineering – National Institute of Technology (NIT), Delhi