Senior Territory Sales Manager - Paints Division - Grasim Industries Ltd (Aditya Birla Group) - Gurgaon, Rewari, Mahendragarh (Haryana) | Charkhi Dadri (Rajasthan)
(2023-09)
- Led a 25-member sales team managing emulsion, enamel, and waterproofing product ranges across a multi-district territory.
- Drove market penetration from ground zero through strategic contractor onboarding, growing unique contractor bills from 83 to 1361 monthly.
- Managed full P&L responsibility with current monthly revenue of ₹2.5 Cr (₹30 Cr annual run rate).
- Orchestrated a successful paint product launch in virgin territory, establishing brand presence through BTL/ATL marketing initiatives, including counter meets and mega user meets.
- Implemented a competitive intelligence framework, conducting systematic market research on competitor activities and pricing to maintain a strategic advantage.
- Authorized approval authority for contractor onboarding, ensuring rigorous vetting of business potential and user authenticity to build a quality dealer network.
Area Development Incharge - Jubilant Agri and Consumer Products Ltd - Ludhiana, Chandigarh, Khanna, Nabha
(2022-12 - 2023-09)
Product: Wood Adhesives & SR Range
- Doubled Product Placement Index (PPI) from 23 to 46 counters through strategic retail expansion.
- Managed distribution network for wood adhesives, veneer adhesives, and laminate applications in the furniture manufacturing segment.
- Executed comprehensive market development strategy combining wholesale and retail channels to maximize product reach in carpentry and furniture sectors.
- Built strong relationships with key influencers in the woodworking industry, including carpenters and furniture manufacturers, for product sampling and feedback.
- Conducted regular town meets and shop meets to drive product awareness and conversion in target markets.
Team Leader - (Direct Sales Representative) - Asian Paints Ltd - Punjab (Ludhiana, Jalandhar, Patiala, Chandigarh) & Jammu
(2020-12 - 2022-12)
- As Team Leader: Managed 12-member team delivering ₹9.6 Cr annual revenue (₹80 Lakh monthly) across expanded Punjab-Jammu territory.
- As DSR - Expanded dealer network from 5 to 18 distributors in Ludhiana-Sirhand-Chandigarh belt through aggressive market development.
- Pioneered retail market expansion in Patiala (previously wholesale-only), onboarding 8-10 new distributors.
- Designed sales compensation programs to drive adoption of key adhesive products across carpenter and contractor segments.
- Managed marketing budget allocation and executed on-shop branding initiatives to increase brand visibility at retail touchpoints.
- Coordinated cross-functional operations including order management, payment follow-ups, and claim settlements with distributor network.
- Drove team performance through structured target-setting, regular training sessions, and performance monitoring systems.
Business Officer - Luxor Writing Instruments Pvt. Ltd - Pan-Ludhiana District, Chandigarh, Patiala
(2017-08 - 2020-11)
- Managed ₹3 Cr annual business (₹25 Lakh monthly) across 21 dealers handling premium stationery brands (Parker, Pilot Pen)
- Drove distribution strategy for the complete stationery portfolio including high-end pens, coloring ranges, and premium writing instruments
- Successfully managed both wholesale and retail distribution channels across a multi-district territory
- Executed primary sales strategies focusing on distributor relationship management and ensuring optimal inventory levels
- Provided market intelligence and user feedback on new product launches including Parker premium pens and coloring kits
- Maintained consistent sales performance during the challenging pandemic period through adaptive distribution strategies
Market Executive - Kangaro Industries Ltd - Ludhiana
(2015-04 - 2017-07)
- Spearheaded new product launches, including Kohi Knife Tools and salon scissors in the North India market.
- Managed sales and marketing operations for office stationery, staplers, and cutting tools across Ludhiana region.
- Conducted market research and competitive analysis to identify growth opportunities in office supplies and kitchen tools segments.
- Coordinated product exhibitions and promotional campaigns to drive brand awareness in B2B and retail channels.
- Built foundational sales and distribution expertise by managing diverse product categories, from stationery to professional cutting tools.
