Govind Kumar

Results-driven Territory Manager with 11+ years of progressive experience in B2B sales, distribution management, and market expansion across paints and adhesives sectors. Proven track record of achieving 200%+ growth through strategic dealer network expansion, team leadership, and data-driven market penetration. Expert in driving both primary and secondary sales with demonstrated success in launching new products and building markets from ground zero.

Senior Territory Sales Manager - Paints Division - Grasim Industries Ltd (Aditya Birla Group) - Gurgaon, Rewari, Mahendragarh (Haryana) | Charkhi Dadri (Rajasthan)

(2023-09)

• Led a 25-member sales team managing emulsion, enamel, and waterproofing product ranges across a multi-district territory.
• Drove market penetration from ground zero through strategic contractor onboarding, growing unique contractor bills from 83 to 1361 monthly.
• Managed full P&L responsibility with current monthly revenue of ₹2.5 Cr (₹30 Cr annual run rate).
• Orchestrated a successful paint product launch in virgin territory, establishing brand presence through BTL/ATL marketing initiatives, including counter meets and mega user meets.
• Implemented a competitive intelligence framework, conducting systematic market research on competitor activities and pricing to maintain a strategic advantage.
• Authorized approval authority for contractor onboarding, ensuring rigorous vetting of business potential and user authenticity to build a quality dealer network.

Area Development Incharge - Jubilant Agri and Consumer Products Ltd - Ludhiana, Chandigarh, Khanna, Nabha

(2022-12 - 2023-09)

Product: Wood Adhesives & SR Range

• Doubled Product Placement Index (PPI) from 23 to 46 counters through strategic retail expansion.
• Managed distribution network for wood adhesives, veneer adhesives, and laminate applications in the furniture manufacturing segment.
• Executed comprehensive market development strategy combining wholesale and retail channels to maximize product reach in carpentry and furniture sectors.
• Built strong relationships with key influencers in the woodworking industry, including carpenters and furniture manufacturers, for product sampling and feedback.
• Conducted regular town meets and shop meets to drive product awareness and conversion in target markets.

Team Leader - (Direct Sales Representative) - Asian Paints Ltd - Punjab (Ludhiana, Jalandhar, Patiala, Chandigarh) & Jammu

(2020-12 - 2022-12)

• As Team Leader: Managed 12-member team delivering ₹9.6 Cr annual revenue (₹80 Lakh monthly) across expanded Punjab-Jammu territory.
• As DSR - Expanded dealer network from 5 to 18 distributors in Ludhiana-Sirhand-Chandigarh belt through aggressive market development.
• Pioneered retail market expansion in Patiala (previously wholesale-only), onboarding 8-10 new distributors.
• Designed sales compensation programs to drive adoption of key adhesive products across carpenter and contractor segments.
• Managed marketing budget allocation and executed on-shop branding initiatives to increase brand visibility at retail touchpoints.
• Coordinated cross-functional operations including order management, payment follow-ups, and claim settlements with distributor network.
• Drove team performance through structured target-setting, regular training sessions, and performance monitoring systems.

Business Officer - Luxor Writing Instruments Pvt. Ltd - Pan-Ludhiana District, Chandigarh, Patiala

(2017-08 - 2020-11)

• Managed ₹3 Cr annual business (₹25 Lakh monthly) across 21 dealers handling premium stationery brands (Parker, Pilot Pen)
• Drove distribution strategy for the complete stationery portfolio including high-end pens, coloring ranges, and premium writing instruments
• Successfully managed both wholesale and retail distribution channels across a multi-district territory
• Executed primary sales strategies focusing on distributor relationship management and ensuring optimal inventory levels
• Provided market intelligence and user feedback on new product launches including Parker premium pens and coloring kits
• Maintained consistent sales performance during the challenging pandemic period through adaptive distribution strategies

Market Executive - Kangaro Industries Ltd - Ludhiana

(2015-04 - 2017-07)

• Spearheaded new product launches, including Kohi Knife Tools and salon scissors in the North India market.
• Managed sales and marketing operations for office stationery, staplers, and cutting tools across Ludhiana region.
• Conducted market research and competitive analysis to identify growth opportunities in office supplies and kitchen tools segments.
• Coordinated product exhibitions and promotional campaigns to drive brand awareness in B2B and retail channels.
• Built foundational sales and distribution expertise by managing diverse product categories, from stationery to professional cutting tools.

Post Graduate in Marketing (Domestic & International) - Marketing - Lovely Professional University (2022 - 2024) Phagwara

Bachelor of Commerce - Commerce - Punjab University Chandigarh (2016 - 2019) Chandigarh