Associate Manager Marketing at Veritas Finance Ltd (2021-03 – Present)
Responsible for branding and promotion planning across multiple regions containing 223 branches.
- Branding and Promotion planning for Telangana, Andhra Pradesh and Karnataka containing 223 branches across the zone
- Lead integrated Marketing across zone, ATL(TV,Radio,Print and other), BTL(Road show,Local cable,Auto branding other activates) and OOH to drive increase new customer Acquisition(NCA)
- Coordinate production and distribution of print and POS materials to all branches, ensuring timeline and brand compliance.
- Planning and execution of annual business meetings and induction programs.
- New branch marketing activity plan & Branch Visibility Management
- Managed all marketing vendors for Branding works, Gifts and bill payment followups.
- Develop and Implement marketing plans and for new and existing products.
- Monitor, review & Report on all marketing activity and result.
Zonal Marketing Manager at Muthoot Finance (2019-03 – 2021-03)
Managed zonal marketing operations with focus on ATL & BTL planning and execution.
- ATL & BTL - Effective planning across (AP& TG), Execution of Events & Activation
- Budget Planning, Vendor management, focus on KRA across the zonal Marketing Activities
- Branch Visibility Management & New Branch Support Weak Branch Support B2C Management
- Zonal Marketing Activity Responsible for % increase in business through marketing activities plan.
- Innovative marketing Ideas initiated as per regions/local requirement
- Handling a team of 9 regional marketing Managers across (AP & TG)
- Branch Visibility Management Develop benchmark and monitor for in- Branch
- New Branch Support Prepare on-ground marketing calendar for the Branch to create awareness of new loans from new customers (at the branch) through marketing activities.
- MIS Management Monitor and report Daily activity Analyze and report effectiveness
ASSISTANT-MANAGER at Celkon Impex Pvt Ltd (2018-01 – 2019-02)
Responsible for brand positioning, in-store branding, and marketing campaign execution.
- Identify how our brand is currently positioned in the market
- In-store Branding with coordinating designers and executions
- Planning & execution of store launch & post launch activities
- Develop and execute marketing campaigns aimed at communicating our brand message
- Communicate our brand personality internally and align company around foundational ideas
- Develop and Execute marketing plans in conjunction with sales during festival session (BTL – ATL in AP and TG all area's)
- Events planning and execution for end to end process.
- Manage and improve lead generation campaigns, measuring results
- Overall responsibility for brand management and corporate identity in AP and TG.
- Regularly track and monitor campaign and nurturing existing leads.
Marketing Executive at Shukhibhava consultancy pvt.LTD (2013-08 – 2017-12)
Managed 360 degree marketing initiatives for healthcare sector.
- Media Planning for 360 Degree Marketing, through ATL and BTL
- Launch & operation of new Hospitals
- Conducting corporate & Gated community's activities
- Doing Co-branding activities
- Hospital marketing building relationship with doctors
PROMOTION EXECUTIVE at Motorola Mobile India (2010-04 – 2013-07)
Coordinated marketing activities and sales support across Telangana.
- Marketing Inshop branding & outdoor branding
- Co- coordinating all marketing activities across Telangana.
- Co-coordinating with the entire sales team Telangana all channels
