Hinge Pavan

Associate Manager Marketing with over 15 years of experience in marketing and branding, specializing in driving customer engagement and market visibility. Expertise spans brand promotion, event management, and market research with a proven track record of executing successful strategies across diverse geographical areas. Skilled in leading integrated marketing campaigns, managing vendor relationships, and overseeing branch visibility for large-scale operations.

Associate Manager Marketing at Veritas Finance Ltd (2021-03 – Present)

Responsible for branding and promotion planning across multiple regions containing 223 branches.

• Branding and Promotion planning for Telangana, Andhra Pradesh and Karnataka containing 223 branches across the zone
• Lead integrated Marketing across zone, ATL(TV,Radio,Print and other), BTL(Road show,Local cable,Auto branding other activates) and OOH to drive increase new customer Acquisition(NCA)
• Coordinate production and distribution of print and POS materials to all branches, ensuring timeline and brand compliance.
• Planning and execution of annual business meetings and induction programs.
• New branch marketing activity plan & Branch Visibility Management
• Managed all marketing vendors for Branding works, Gifts and bill payment followups.
• Develop and Implement marketing plans and for new and existing products.
• Monitor, review & Report on all marketing activity and result.

Zonal Marketing Manager at Muthoot Finance (2019-03 – 2021-03)

Managed zonal marketing operations with focus on ATL & BTL planning and execution.

• ATL & BTL - Effective planning across (AP& TG), Execution of Events & Activation
• Budget Planning, Vendor management, focus on KRA across the zonal Marketing Activities
• Branch Visibility Management & New Branch Support Weak Branch Support B2C Management
• Zonal Marketing Activity Responsible for % increase in business through marketing activities plan.
• Innovative marketing Ideas initiated as per regions/local requirement
• Handling a team of 9 regional marketing Managers across (AP & TG)
• Branch Visibility Management Develop benchmark and monitor for in- Branch
• New Branch Support Prepare on-ground marketing calendar for the Branch to create awareness of new loans from new customers (at the branch) through marketing activities.
• MIS Management Monitor and report Daily activity Analyze and report effectiveness

ASSISTANT-MANAGER at Celkon Impex Pvt Ltd (2018-01 – 2019-02)

Responsible for brand positioning, in-store branding, and marketing campaign execution.

• Identify how our brand is currently positioned in the market
• In-store Branding with coordinating designers and executions
• Planning & execution of store launch & post launch activities
• Develop and execute marketing campaigns aimed at communicating our brand message
• Communicate our brand personality internally and align company around foundational ideas
• Develop and Execute marketing plans in conjunction with sales during festival session (BTL – ATL in AP and TG all area's)
• Events planning and execution for end to end process.
• Manage and improve lead generation campaigns, measuring results
• Overall responsibility for brand management and corporate identity in AP and TG.
• Regularly track and monitor campaign and nurturing existing leads.

Marketing Executive at Shukhibhava consultancy pvt.LTD (2013-08 – 2017-12)

Managed 360 degree marketing initiatives for healthcare sector.

• Media Planning for 360 Degree Marketing, through ATL and BTL
• Launch & operation of new Hospitals
• Conducting corporate & Gated community's activities
• Doing Co-branding activities
• Hospital marketing building relationship with doctors

PROMOTION EXECUTIVE at Motorola Mobile India (2010-04 – 2013-07)

Coordinated marketing activities and sales support across Telangana.

• Marketing Inshop branding & outdoor branding
• Co- coordinating all marketing activities across Telangana.
• Co-coordinating with the entire sales team Telangana all channels

B.tech in EEE – JNTU Hyderabad

Intermediate – Board of Intermediate Education

S.S.C. – Board of Secondary Education