Moonmoon Das

Results-driven Digital Marketing professional with 3+ years of experience managing Google Ads campaigns as a primary specialization, alongside Meta/Facebook Ads, SEO (on-page, off-page, technical, and local), PPC, and lead generation. Skilled in ad creation, keyword research, campaign optimization, budget management, and performance tracking using Google Analytics and Search Console. Proven record of driving online sales, lead generation, and ROI growth across 15+ Google Ads accounts.

Experienced in Canva-based ad and creative design, social media posting, and cross-channel campaign execution in fast-paced environments.

Google Ads Campaign Manager - ITR Group

(2025-09)

• Manage and optimize Google Ads campaigns for 15+ client websites as primary role — handling keyword research, ad creation, bidding, and PPC campaign structure to drive online sales and lead generation.
• Monitor campaign performance using Google Ads and Google Analytics, adjusting targeting and budgets to improve click-through rate (CTR), conversion rate, and ROI.
• Design ad creatives, flyers, and videos using Canva, and manage social media posting to support paid campaigns and brand visibility.
• Maintain and analyze campaign data across accounts to identify optimization opportunities and report performance to stakeholders.
• Best Performance Award 2026 for excellence in Google Ads and performance marketing, driving measurable ROI and conversion growth.

Digital Marketing Executive - Digitize Ads

(2024-02 - 2025-08)

• Executed technical SEO, on-page SEO, and off-page SEO (backlink creation) to improve organic search rankings and site visibility.
• Created and managed Google Ads, Meta/Facebook, and Instagram ad campaigns — including ad creation, budgeting, targeting, and retargeting — to generate leads and online sales.
• Designed campaign creatives and social posts in Canva, and conducted keyword research to produce SEO-optimized blog content driving organic traffic growth.
• Tracked campaign performance and used data-driven insights to improve conversion rates and reduce cost-per-click (CPC).

SEO Trainee - Ondesk Exserve Pvt Ltd

(2023-04 - 2023-12)

• Performed on-page and off-page SEO optimization, including backlink building, to increase website search rankings.
• Conducted keyword research to inform SEO and content strategy.
• Managed company social media pages to grow online visibility and audience engagement.

Business Coordinator - Bultaminds Venture Pvt Ltd

(2022-06 - 2023-03)

• Maintained and updated the company's Applicant Tracking System (ATS) records.
• Managed invoicing and data entry using Zoho CRM.

Diploma - Digital Marketing - Creative School of Digital Marketing, Bhubaneswar

GNIIT - Software Engineering Track - NIIT, Kolkata

Bachelor of Science (B.Sc.) - Utkal University, Bhubaneswar