Prathna Tejwani
Performance Marketing Specialist | Paid Media Expert (Google Ads, Meta, Bing, Amazon) | 4+ Years Driving ROI & Scalable Growth
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About
Performance marketer with 4 years of experience driving growth through Google Ads, Meta, Bing, Amazon, and multi-channel paid media strategies across pharma, eCommerce, IT, consulting, and B2B/B2C brands. Strong background in campaign optimization, analytics, automation, and ROI-focused scaling, with hands-on expertise in GA4, GTM, reporting dashboards, and funnel optimization. Known for combining strategic thinking with data-driven execution to deliver measurable business impact and long-term client retention.
I recently joined a new organization as an Account Manager in Paid Search; however, due to limited business growth opportunities in the current role, I’m open to exploring opportunities that offer stronger exposure, learning, and long-term career progression.
Experience
Managed and optimized multi-channel paid media campaigns across Google Ads, Meta, Bing, Amazon, and Snapchat for clients across pharma, eCommerce, retail, IT, consulting, and B2B/B2C industries. Experienced in campaign setup, bid and budget optimization, audience targeting, remarketing, and performance scaling with a strong focus on ROI and revenue growth.
Worked extensively on analytics, reporting, and automation using GA4, GTM, Google Sheets, Excel, Google Ads Scripts, and dashboarding tools. Built reporting workflows, conducted A/B testing, optimized funnels and landing pages, and translated campaign data into actionable business insights to improve performance and operational efficiency.
Led client communication and collaborated with cross-functional teams including designers, developers, SEO specialists, and content teams to execute integrated growth strategies. Managed multiple projects simultaneously, maintained strong client retention, and successfully scaled campaign spends while delivering consistent performance outcomes.
Education
Bachelor of Business Administration (International Business)
Vishwakarma College of Arts, Commerce and Science | 2019 – 2022
Specialization: Strategic Marketing & Luxury Brand Management
CGPA: 9.58
Achieved 1st Rank in Institution
Ranked 10th at Savitribai Phule Pune University
Higher Secondary Certificate (Commerce)
St. Mira's College for Girls | 2017 – 2019
